AI-Driven Campaign Operations Specialist

Skillsoft; United States; Remote; USD 85,000 - 120,000; Full time

Job summary

Skillsoft is seeking a Campaign Operations Specialist to turn Growth Marketing strategy into scalable, AI-enhanced campaigns. You will own end-to-end design, build, and execution across email, nurture, and events, while improving data taxonomy and automation to drive measurable outcomes.

You will lead audience segmentation, QA, and collaboration with Campaign Ops, Field Marketing, and IT, embedding AI workflows and ensuring compliance.

Qualifications

• 5+ years of professional campaign operations, marketing automation, or email marketing experience with a Bachelor’s degree in marketing, communications, business, or a related field.
• Pardot / MCAE Expertise: Deep, hands‑on expertise in Marketing Cloud Account Engagement (Pardot) — program builds, engagement studio, scoring, and lead nurturing best practices.
• Strong working knowledge of the Salesforce platform, including how MCAE integrates with Sales Cloud, campaign objects, and lead flow.
• AI-First Mindset: Hands‑on experience using AI tools to accelerate work, evaluate data, and automate tasks — and a demonstrated habit of reaching for AI first to solve problems.
• Data & Taxonomy Aptitude: Comfort working with data structures, field mappings, and naming conventions, with an eye for consistency and governance.
• Technical & Analytics Skills: Practical knowledge of HTML/CSS for email, plus experience with UTM tagging and analytics tools (e.g., Google Analytics, Looker, HockeyStack) for accurate tracking and insight.
• A/B Testing: Experience designing and analyzing A/B tests to improve subject lines, CTAs, creative, and overall performance.
• Must be AI-First Thinking: Instinctively looks for how AI can do the work better, faster, or at greater scale before defaulting to a manual approach.
• Be detail oriented with precision and accuracy across every campaign build, data segment, and report.
• Ability to turn campaign and channel data into clear insights and recommendations.
• Project Management: Ability to organize, prioritize, and drive multiple campaigns to on-time completion.
• Communication: Clear written and verbal communication of technical detail to both technical and non-technical partners.
• Curiosity & Learning Agility: Genuine enthusiasm for adopting new tools, AI workflows, and ways of working as the function evolves.

Responsibilities

• Campaign Build & Execution: Own the end-to-end design, build, and execution of marketing campaigns across email, nurture, and event channels, aligned to campaign strategy and SLAs.
• Nurture & Lifecycle Programs: Build, QA, and continuously optimize multi-stage nurture flows and lifecycle journeys that move prospects through the buyer’s journey.
• Audience Segmentation: Develop and implement precise audience segmentation to ensure highly targeted, personalized campaign delivery.
• Data Taxonomy & Field Architecture: Partners with the Campaign Ops Lead on taxonomy, field mappings, and naming across MCAE, SFDC, Data Cloud and 6sense.
• Process Optimization: Finds workflow friction and helps design streamlined, automated processes.
• Channel Insights & Reporting: Turns performance data into actionable insight.
• AI Workflows & Tooling: Applies AI workflows beyond native MCAE/SFDC to accelerate builds, QA, data cleanup, and insight generation.
• Automation & Scale: Prototypes lightweight AI-assisted automations to scale without headcount.
• Lead Management (Scoring & Routing): Support scoring and routing models so high-quality leads are assigned accurately and quickly to BDRs and Sales.
• SFDC Campaign & Data Governance: Maintain SFDC campaign creation, sync, and hygiene so campaign membership and attribution are accurate and reportable.
• Quality Assurance: Rigorously QA every build — audience, links, tracking, personalization, and rendering — before launch, ensuring error-free delivery.
• Compliance & Deliverability: Ensure all campaign activity adheres to data privacy regulations (GDPR, CCPA, CAN-SPAM) and internal governance standards, protecting sender reputation and deliverability.
• Cross-Functional Collaboration: Work closely with the Campaign Operations, Field Marketing, Campaign Managers, BDR, Marketing Ops and IT — providing operational support and technical guidance while contributing to shared taxonomy, process, and reporting standards.
• Process & AI Documentation: Document campaign processes, SOPs, and AI-enabled workflows so they are repeatable, teachable, and scalable across the team.

Skills

Pardot MCAE

Salesforce

AI-first mindset

Data taxonomy

HTML/CSS for email

UTM tagging

Analytics tools

A/B testing

Project management

Communication

Learning agility

Education

Bachelor’s degree in marketing, communications, business

Tools

Looker

HockeyStack

Google Analytics

Job description

Skillsoft is seeking a Campaign Operations Specialist to turn Growth Marketing strategy into scalable, AI-enhanced campaigns. You will own end-to-end design, build, and execution across email, nurture, and events, while improving data taxonomy and automation to drive measurable outcomes.

You will lead audience segmentation, QA, and collaboration with Campaign Ops, Field Marketing, and IT, embedding AI workflows and ensuring compliance.