Marketing Operations Manager

Meta; Menlo Park, New York (CA, NY); On-site; USD 120,000 - 170,000; Full time

Job summary

The Business Marketing Group seeks a Marketing Operations Manager who runs campaigns in an AI-first way, bringing deep expertise in marketing execution platforms and the AI skills to automate work. You will own execution standards at scale, maintaining quality and driving measurable impact in a fast‑paced marketing environment.

The ideal candidate has a track record of replacing manual workflows with AI, delivering time and cost savings while maintaining quality.

Qualifications

• 6+ years in marketing operations, campaign management, or marketing automation.
• Hands-on build in at least two digital channels (email, paid social, in‑product messaging, web, SEM/display) with expert depth in at least one platform.
• Demonstrated use of AI to produce real marketing work output with measurable impact.
• Hands-on experience building and evaluating AI agents or LLM workflows.
• Experience owning campaign execution at portfolio scale with QA and trade‑offs.
• Experience scaling impact through standards and enablement.
• Bachelor's Degree or equivalent in digital marketing.
• Ability to integrate AI tools to optimize workflows.
• Experience supporting B2B marketing or high‑volume audiences globally.
• Experience leading the transition from manual to automated workflows.
• Ongoing AI skill development and staying current with AI tech.
• Experience connecting AI tools to marketing systems via APIs/integrations.
• SQL fluency or comparable data skills.
• Comfort working in ambiguity; writing standards where none exist yet.
• Experience with responsible AI practices (risk, bias, quality).

Skills

Marketing ops

Campaign mgmt

Marketing automation

AI automation

APIs & integrations

SQL skills

Ambiguity tolerance

Education

Bachelor's Degree in digital marketing

Tools

Salesforce Marketing Cloud

Marketo

HubSpot

Adobe Marketing Cloud

Job description

The Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, and more. We succeed when we help our customers grow their business leveraging our solutions. The Global Marketing Operations team runs campaign execution for business marketing, launching hundreds of campaigns a year across an expanding set of digital marketing channels.

We are seeking a Marketing Operations Manager who executes campaigns AI-first, pairing deep expertise in marketing execution platforms with the AI skills to automate that work. This role is about owning operational quality by setting executional standards that can be built at agent scale. The ideal candidate is a digital marketing expert who has already replaced meaningful parts of their own workflow with AI and can show what it produced.

Requirements

• 6+ years of experience in marketing operations, campaign management, or marketing automation
• Hands-on build experience in at least two digital marketing channels among email, paid social, in-product messaging, web, and SEM or display, with expert-level depth in at least one execution or ads platform (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Adobe)
• Demonstrated use of AI to produce real marketing work output, with specific examples of what was automated and the measured effect on time, cost, quality, or volume
• Hands-on experience building, configuring, and evaluating AI agents or LLM-based workflows, including prompt iteration and judgment on where output requires human review
• Experience owning campaign execution at portfolio scale, including QA and trade-off decisions across competing requests
• Experience scaling impact beyond own execution, through standards others adopted, requirements platform teams built, and enablement that raised team capability
• Bachelor's Degree or equivalent work experience in digital marketing
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience supporting B2B marketing efforts or high-volume audience segments at global scale
• Experience leading the transition of a workflow from manual execution to automated or agentic execution
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience connecting AI tools to marketing systems through APIs, integrations, or agent tooling
• SQL fluency or comparable data skills, sufficient to validate audiences and interrogate campaign performance independently
• Comfort working in ambiguity, where the standard does not exist yet and part of the job is writing it
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)