Senior Brand Strategy Lead, News & Entertainment Ads

Yahoo Holdings Inc.; Richardson (TX); Hybride; USD 123 000 - 256 000; Plein temps

Avantages offerts par ce poste

Flexible hybrid work options

Résumé du poste

Yahoo Holdings Inc. is seeking a Brand Sales Strategist for Yahoo News Group to define and bring to market strategic advertising solutions across Entertainment, Lifestyle and News verticals. You will blend storytelling with data-driven insights and collaborate across Ad Product, Sales, Editorial and Data Insights.

This senior role advances sponsorship packages, uses AI-augmented workflows, and turns platform data into clear commercial value propositions for top advertising partners.

Qualifications

• 5–7 years of brand strategy, ad solutions, or content marketing experience within a major digital media publisher, agency, or technology platform.
• Demonstrated track record of packaging multi-channel digital ad programs (custom content, video, high-impact display, sponsorship integrations).
• Hands-on experience with digital audience analytics platforms (e.g., Comscore) and synthesizing 1st-party data into client narratives.
• Proven ability to manage complex strategic proposals from brief to pitch delivery, securing internal buy-in and presenting to senior executives.
• Demonstrated experience using modern generative AI tools to streamline research synthesis, ideation, or strategic writing.
• Strong cross-functional leadership skills with collaboration across editorial, sales, and product partners.
• Proactive, analytical, collaborative, and capable at the intersection of content, technology, and advertising.

Responsabilités

• Build and implement go-to-market strategies for editorial sponsorships, high-impact media solutions, branded content, across multiple channels.
• Represent the News Group in RFPs/RFIs with clear, concise pitch materials that articulate value to clients.
• Coordinate across Yahoo's News Group verticals and internal teams to execute integrated programs.
• Partner with Sales to provide exceptional client service from initial pitch through campaign execution, wrap-up, and renewal.
• Collaborate with Editorial to create content-led ad solutions balancing integrity with business goals.

Connaissances

Brand strategy

Ad solutions

Content marketing

Digital audience analytics

Generative AI tools

Cross-functional leadership

Proposal development

Outils

Comscore

AI tools / platforms

Description du poste

Yahoo Holdings Inc. is seeking a Brand Sales Strategist for Yahoo News Group to define and bring to market strategic advertising solutions across Entertainment, Lifestyle and News verticals. You will blend storytelling with data-driven insights and collaborate across Ad Product, Sales, Editorial and Data Insights.

This senior role advances sponsorship packages, uses AI-augmented workflows, and turns platform data into clear commercial value propositions for top advertising partners.