AI-Driven B2B Digital Marketing Director

MarketPro

Miami (FL)

On-site

USD 140,000 - 210,000

Full time

2 days ago

Be an early applicant

Application generator

Don’t send a generic resume — generate a resume and cover letter tailored to this exact role.

Get past ATS filters

Job summary

MarketPro partners with a U.S.-based, innovative tech company to lead a new AI-first B2B marketing initiative targeting real estate, hospitality, and municipal sectors. The Director of Digital Marketing will own the ABM strategy, paid-media mix, and AI-enabled workflows, collaborating with cross-functional teams to drive demand and accelerate adoption.

Reporting to the Founder and Chairman, you will shape a scalable digital growth engine for a disruptive product category, balancing speed,

Qualifications

10–12 years of progressive B2B digital marketing and performance-media experience.
Deep, hands-on account-based marketing experience.
Current, demonstrable experience building, prompting, and operating AI agents and AI-enabled marketing workflows.
Track record of leading at least one product, offering, or category launch from the ground up.
Strong command of performance marketing, including SEO/SEM, paid social, programmatic media, budget management, testing, optimization, and KPI management.
Experience with marketing automation, CRM, analytics, and visualization platforms such as HubSpot, Salesforce Marketing Cloud, Google Analytics, Looker, Power BI, or comparable tools.
Bilingual in Spanish and English proficiency for global collaboration.
Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, or related field.

Responsibilities

Own the B2B ABM strategy across high-value accounts in real estate, hospitality, and municipalities.
Build the digital demand-generation engine for a new category and product.
Define paid-media strategy across search, paid social, programmatic, and other channels.
Monitor audience fatigue, pricing changes, and efficiency to guide budget decisions.
Design and operate AI agents to support research, content, execution, optimization, and reporting.
Establish QA standards for AI-generated outputs and ensure brand-compliant outputs.
Ensure governance compliance and IP review before external publication.
Own ABM reporting and translate insights into actions for leadership.
Collaborate with Commercial, Corporate Development, Finance, Tech, and IP/Legal teams.
Test new tech and workflows to improve speed, personalization, and performance.