Hybrid SEO & AI Strategy Lead

Direct Online Mktg.; Pittsburgh (Allegheny County); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Profit sharing

Job summary

Direct Online Marketing in Pittsburgh is seeking an experienced SEO & AI Strategist to lead well-planned SEO and GEO strategies for clients, including international accounts. You will help increase organic visibility and website performance while exploring generative engine optimization for AI results.

You’ll collaborate with clients, conduct keyword research, run technical audits, monitor KPIs, and report progress.

Qualifications

• 3+ years of experience in SEO, including technical optimization, keyword strategy, and performance analysis.
• Experience with international or complex accounts is a plus.
• Bachelor’s degree or greater in marketing or equivalent work experience.
• Excellent written and verbal communication skills.

Responsibilities

• Developing and executing well-planned SEO and GEO strategies for a variety of clients.
• Refining strategies based on KPI performance and client goals.
• Conducting keyword research, mapping, and optimization.
• Performing technical SEO audits and troubleshooting advanced issues.
• Setting up keyword position tracking and performance monitoring.
• Collaborating with clients during onboarding and campaigns to align on KPIs.
• Conducting competitor analysis to understand market trends and opportunities.
• Designing experiments to improve organic search performance across tactics, channels, and AI engines.
• Auditing and crafting insightful reports with narratives that align with client goals.
• Completing regular business reviews to adjust strategies as needed.
• Communicating professionally and collaborating creatively with clients to build relationships.
• Contributing to sales audits and ensuring quality assurance in your work and the work of others.
• Actively questioning why results occurred and how your work impacts client success.

Skills

SEO Strategy

Technical SEO

Analytics

Client Collaboration

AI in SEO

Forecasting & Reporting

International Accounts

AI search trends

Communication skills

Education

Bachelor’s degree in marketing or related field

Tools

SEMrush

GA4

Google Search Console

WordPress

HubSpot

Shopify

HTML

JavaScript

Job description

Direct Online Marketing in Pittsburgh is seeking an experienced SEO & AI Strategist to lead well-planned SEO and GEO strategies for clients, including international accounts. You will help increase organic visibility and website performance while exploring generative engine optimization for AI results.

You’ll collaborate with clients, conduct keyword research, run technical audits, monitor KPIs, and report progress.