AI-Driven B2B Content Marketing Leader

MassMutual Ventures; Van Buren (AR); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Hybrid work schedule

Full benefits (medical, dental, vision

Disability and life insurance

401k with company match

Generous PTO and company holidays

Parental Leave

Onsite gym

Snacks, beverages, fresh fruit

Latest AI-powered tech stack

Job summary

BigTime Software is scaling its marketing team and seeks a Content Marketing Specialist who blends storytelling, strategy, and AI innovation to drive pipeline and organic visibility. You will own content strategy, create persona-driven content, and collaborate cross-functionally to bring narratives to life.

Reporting to the VP of Marketing, you’ll leverage AI-powered insights, manage formats from blogs to webinars, and optimize for SEO while measuring impact across traffic and pipeline.

Qualifications

• 5+ years of experience in content marketing at a B2B SaaS organization, ideally supporting multiple product lines.
• 2+ years of managing SEO principles & optimization strategies/iterations.
• 1+ year of experience owning AI tools for content creation and marketing analytics
• Previous experience supporting the Professional Services industry is ideal.
• Exceptional writing and editing skills with a knack for simplifying complex concepts.
• Proven ability to manage multiple content projects and stakeholders in a fast-paced environment.
• Strategic thinker with a bias for execution and experimentation.
• Interested in a hybrid role, coming onsite -/+ 3 days per week.

Responsibilities

• Develop and execute a scalable, full-funnel content marketing strategy aligned with GTM priorities and business goals to support pipeline growth, accelerate the buyer journey, and address evolving customer needs.
• Own the editorial calendar and content planning process, supporting product launches, campaigns, and always-on programs across digital channels while maintaining brand voice, tone, and messaging consistency.
• Collaborate cross-functionally with Product Marketing, Demand Gen, Sales, Customer Success teams to align content with buyer personas, product positioning, and distribution strategies.
• Repurpose and amplify high-performing content into diverse formats—such as webinars, short-form videos, blog posts, and carousel assets to extend reach and engagement across owned and paid channels.
• Create compelling, thought leadership-driven content in partnership with internal subject matter experts, transforming complex ideas into clear, engaging narratives that build authority and audience trust.
• Optimize content for search and discoverability, leveraging SEO best practices, keyword targeting, and technical enhancements to increase organic traffic and visibility.
• Track and analyze performance across KPIs, including traffic, engagement, conversion rates, and influenced pipeline, to evaluate effectiveness and identify areas for improvement.
• Apply data-driven insights and A/B testing to continuously refine content strategy, messaging, and formats—ensuring content resonates with target audiences and meets performance goals.

Skills

Content marketing

SEO optimization

AI content tools

Cross-functional collaboration

Tools

AI content tools

Marketing analytics tools

SEO tools

Job description

BigTime Software is scaling its marketing team and seeks a Content Marketing Specialist who blends storytelling, strategy, and AI innovation to drive pipeline and organic visibility. You will own content strategy, create persona-driven content, and collaborate cross-functionally to bring narratives to life.

Reporting to the VP of Marketing, you’ll leverage AI-powered insights, manage formats from blogs to webinars, and optimize for SEO while measuring impact across traffic and pipeline.