AI-Driven Demand Gen Manager — ABM & Multi-Channel

Motive; San Francisco (CA); Hybrid; USD 90,000 - 117,000; Full time

Benefits offered by this job

Health care benefits

Pharmacy benefits

Optical and dental care benefits

Paid time off

Sick time off

Short term disability

Long term disability

Life insurance

401k contribution

Job summary

Motive is seeking a Mid-Market demand generation marketer to drive multi-channel campaigns that generate pipeline. You will collaborate with content, PMM and sales to map campaigns to buyer journeys, optimize messaging, and manage target accounts with rigorous measurement.

Location options include Austin, Nashville, or San Francisco with 2-3 days in the office. You will use AI-driven personalization and data insights to improve performance while supporting sales enablement and campaign planning.

Qualifications

• 5+ years in B2B demand generation or growth marketing.
• Proven multi-channel demand generation campaigns with measurable pipeline.
• Hands-on ABM experience and sales-aligned campaigns.
• Experience with Salesforce, Marketo, and related tools.

Responsibilities

• Plan, execute, and optimize ABM and full-funnel campaigns across mid-market.
• Partner with Content Marketing, Customer Marketing and PMM to map content to buyer journeys.
• Maintain target account lists and apply funnel stage definitions for targeting.
• Collaborate with Marketing Operations to ensure accurate targeting and setup.
• Own select channels (Web, LinkedIn, Display) and monitor performance.
• Develop briefs, messaging, and design inputs aligned to buyer stages.
• Establish testing cycles and leverage AI to accelerate personalization.

Skills

B2B demand generation

Campaign management

ABM strategies

Sales alignment

Data-driven decision making

Marketing automation

Tools

Salesforce

Marketo

Asana

Sendoso

Outreach

Glean

Clay

Job description

Motive is seeking a Mid-Market demand generation marketer to drive multi-channel campaigns that generate pipeline. You will collaborate with content, PMM and sales to map campaigns to buyer journeys, optimize messaging, and manage target accounts with rigorous measurement.

Location options include Austin, Nashville, or San Francisco with 2-3 days in the office. You will use AI-driven personalization and data insights to improve performance while supporting sales enablement and campaign planning.