AI Creative Strategist: Performance Ads for Fitness App

iFIT; Indianapolis (IN); On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT is hiring an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app. You will decide what ads to make and create them with AI tools, then read results and iterate quickly.

You will report to the Director of User Acquisition and collaborate daily with channel managers across Meta, TikTok, Google, and Apple Search Ads. You will build an AI production pipeline, set up templates and workflows, and manage freelancers or UGC creators to sustain weekly output.

Qualifications

• Bachelor's degree in Marketing, Design, Communications or related field, or equivalent professional experience.
• 5+ years in performance creative, creative strategy or growth marketing with direct ownership of paid social or app acquisition.
• A portfolio of ads you concepted and produced, with results demonstrating what won and why.
• Hands-on use of AI production tools for image, video, voice and editing, with examples of workflows you built.
• Proficiency in standard design and video editing software.
• Ad copywriting experience: hooks, scripts and on-screen text, with performance results.
• Has analyzed creative performance and used it to decide what to scale or cut.

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA: what to test, in what order, and what we expect to learn.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages, within brand guidelines.
• Produce static, video and UGC-style ads yourself, using AI image, video, voice and editing tools alongside standard design software.
• Brief and manage freelancers, UGC creators and vendors when work needs more capacity or higher craft.
• Use AI within iFIT's policies on AI use, data privacy and intellectual property, including rights to likenesses, music and trainer content.
• Work with channel managers to launch, read and iterate on creative tests.
• Analyze creative performance (hook rate, CTR, CPI, CAC and conversion) and decide what to scale, iterate on or kill.
• Spot creative fatigue early and keep a pipeline of replacements ready.

Skills

AI production tools

Ad copywriting

Freelancer management

Paid social / app acquisition

Ad formats (Meta, TikTok, Google, ASA)

Education

Bachelor's degree in Marketing, Design, Communications or related field

Tools

Adobe Creative Suite

Video editing software

Job description

iFIT is hiring an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app. You will decide what ads to make and create them with AI tools, then read results and iterate quickly.

You will report to the Director of User Acquisition and collaborate daily with channel managers across Meta, TikTok, Google, and Apple Search Ads. You will build an AI production pipeline, set up templates and workflows, and manage freelancers or UGC creators to sustain weekly output.