AI Creative Growth Strategist

iFIT; Clifton (TX); On-site; USD 95,000 - 135,000; Full time

Job summary

iFIT is building an AI-driven, lean user acquisition team to scale a growing app. We seek an AI Creative Strategist who decides what to make, creates it with AI tools, and iterates weekly based on real-world results.

You’ll own the creative testing roadmap, produce ads at volume, manage freelancers, and ensure brand alignment while leveraging AI production tools across Meta, TikTok, Google, and Apple Search Ads.

Qualifications

• Bachelor’s degree in Marketing, Design, Communications or a related field, or equivalent professional experience.
• Hands-on use of AI production tools for image, video, voice and editing, with examples of workflows you built and how you ensured quality, accuracy and brand consistency.
• Proficiency in standard design and video editing software.
• Ad copywriting experience: hooks, scripts and on-screen text, with performance results.
• Has analyzed creative performance (hook rate, CTR, CPI, CAC) and used it to decide what to scale or cut.
• Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats.
• Has managed freelancers or UGC creators.
• Willingness to travel up to 10%.
• Fast and organized: ships weekly while juggling several workstreams.
• Equal parts strategist and maker, with strong instincts for what stops the scroll.
• Experience with a consumer subscription or mobile app, ideally health, fitness or wellness.
• Experience scaling UGC and creator content for paid use.
• Experience localizing creative for international markets.
• Experience building creative testing frameworks or creative analytics dashboards.

Responsibilities

• Own the creative testing roadmap with the Director of UA: what to test, in what order, and what we expect to learn.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages, within brand guidelines.
• Produce static, video and UGC-style ads yourself, using AI image, video, voice and editing tools alongside standard design software.
• Create variants at volume: formats, lengths, hooks, languages and sizes for each platform.
• Brief and manage freelancers, UGC creators and vendors when more capacity or higher craft is needed.
• Use AI within iFIT's policies on AI use, data privacy and intellectual property, including rights to likenesses, music and trainer content.
• Work with channel managers to launch, read and iterate on creative tests.
• Analyze creative performance (hook rate, CTR, CPI, CAC) and decide what to scale, iterate on or kill.
• Spot creative fatigue early and keep a pipeline of replacements ready.
• co-owns the testing roadmap with you
• Launch and optimize your creative in-platform; share performance reads daily
• Builds the AI production tools, prompt libraries and brand guardrails; Brand, Product & Partner Marketing.
• Your first concepts are live in paid channels.
• A weekly testing rhythm with channel managers is in place.
• Brand guidelines and review turnaround are agreed.
• A baseline for creative performance is set by channel.
• Your AI production pipeline is running, delivering new concepts and variants every week.
• Freelance and UGC creator support is set up for surge capacity.
• Winning creative drives a growing share of spend, fatigued ads replaced before performance drops.
• Testing volume has grown without adding headcount.
• Creative learnings shape acquisition messaging and brand positioning.

Skills

AI production tools

Design software

Copywriting

Creative performance analysis

Meta/TikTok/Google/Apple Ads know-how

Freelancer/UGC management

Fast, organized, weekly ships

Strategist and maker

Experience with consumer apps

Scaling UGC content

Localization for international markets

Creative testing frameworks / analytic

Education

Bachelor's degree in Marketing, Design, Communications or related field, or equivalent professional experience

Tools

AI production tools

Design software

Job description

iFIT is building an AI-driven, lean user acquisition team to scale a growing app. We seek an AI Creative Strategist who decides what to make, creates it with AI tools, and iterates weekly based on real-world results.

You’ll own the creative testing roadmap, produce ads at volume, manage freelancers, and ensure brand alignment while leveraging AI production tools across Meta, TikTok, Google, and Apple Search Ads.