AI Biotech Platform Product Marketing Manager

Benchling; San Francisco (CA); Hybrid; USD 171,000 - 250,000; Full time

Job summary

Benchling is seeking a Product Marketing Manager to shape how our product is understood, brought to market, and adopted. You’ll partner with Product, Sales, Customer Experience, and Marketing to define go-to-market strategy, positioning, launches, and translate complex capabilities into clear customer value.

This enterprise SaaS marketer role focuses on data, APIs, integrations, developer tools, workflows, and AI.

Qualifications

• 6+ years of B2B enterprise software product marketing experience.
• Marketing complex or technical products (data platforms, APIs, SDKs, AI).
• Experience owning positioning, messaging, launches, and sales enablement.
• Collaborate with product managers and engineers; translate learnings into value.

Responsibilities

• Develop the positioning, messaging, and go-to-market strategy for a major area of Benchling’s platform.
• Lead product launches from early strategy through market introduction, field readiness, adoption, and measurement.
• Own and contribute to pricing and packaging, including pricing analysis, deal assistance, discounting methodology, and pricing enablement for the field.
• Partner closely with Product and Engineering to understand how the product works and bring customer, market, and commercial insight into product decisions.
• Build a deep understanding of our customers, users, buyers, competitors, and the changing enterprise software and AI landscape.
• Create product narratives, content, and enablement that help customer-facing teams communicate Benchling’s value with clarity and conviction.
• Work across Sales, Customer Experience, and Marketing to identify opportunities to drive adoption, expansion, pipeline, and revenue.

Skills

Product marketing

Go-to-market

Sales enablement

Technical storytelling

AI product experience

Cross-functional collaboration

Job description

Benchling is seeking a Product Marketing Manager to shape how our product is understood, brought to market, and adopted. You’ll partner with Product, Sales, Customer Experience, and Marketing to define go-to-market strategy, positioning, launches, and translate complex capabilities into clear customer value.

This enterprise SaaS marketer role focuses on data, APIs, integrations, developer tools, workflows, and AI.