Product Marketing Manager

Benchling; San Francisco (CA); Hybrid; USD 171,000 - 250,000; Full time

Job summary

Benchling is seeking a Product Marketing Manager to shape how our product is understood, brought to market, and adopted. You’ll partner with Product, Sales, Customer Experience, and Marketing to define go-to-market strategy, positioning, launches, and translate complex capabilities into clear customer value.

This enterprise SaaS marketer role focuses on data, APIs, integrations, developer tools, workflows, and AI.

Qualifications

• 6+ years of B2B enterprise software product marketing experience.
• Marketing complex or technical products (data platforms, APIs, SDKs, AI).
• Experience owning positioning, messaging, launches, and sales enablement.
• Collaborate with product managers and engineers; translate learnings into value.

Responsibilities

• Develop the positioning, messaging, and go-to-market strategy for a major area of Benchling’s platform.
• Lead product launches from early strategy through market introduction, field readiness, adoption, and measurement.
• Own and contribute to pricing and packaging, including pricing analysis, deal assistance, discounting methodology, and pricing enablement for the field.
• Partner closely with Product and Engineering to understand how the product works and bring customer, market, and commercial insight into product decisions.
• Build a deep understanding of our customers, users, buyers, competitors, and the changing enterprise software and AI landscape.
• Create product narratives, content, and enablement that help customer-facing teams communicate Benchling’s value with clarity and conviction.
• Work across Sales, Customer Experience, and Marketing to identify opportunities to drive adoption, expansion, pipeline, and revenue.

Skills

Product marketing

Go-to-market

Sales enablement

Technical storytelling

AI product experience

Cross-functional collaboration

Job description

We are rebuilding biotech for the AI era. When a breakthrough is delayed, the world waits. Getting a molecule from discovery to patients, or a crop from lab to field, involves thousands of slow, manual, disconnected steps. AI has the potential to change this, compressing decades of R&D work into years. But that only happens when clean, structured scientific data and AI are built into how science gets done.

Benchling is the AI platform for biotech R&D. Scientists use Benchling to design experiments, capture structured data, and run AI agents and models directly in their workflows. Over 200,000 scientists around the world trust Benchling to power their most important work, from academic labs to Sanofi, Moderna, and more than half of the world's top 50 biopharma.

We’re building an AI scientist for our customers. We can’t do that if we haven’t built the muscle ourselves. AI fluency is the foundation we build on; it's core to how we work, and we're committed to helping every new hire integrate it into their day-to-day. As part of our interview process, you'll complete a brief AI-focused exercise or discussion so we can understand how you think about and use AI to drive impact in your role. Feel free to reference any tools, platforms, or workflows you use today.

Role Overview

Biotechnology is entering a new era. AI can help scientists design better experiments, understand complex data, and move discoveries forward faster. But its impact depends on access to high-quality scientific context and deep integration into how R&D actually happens.

Benchling is building the AI powered system for biotech R&D. We bring together scientific data, AI agents and models, and connected workflows so scientists can move from questions to insights to experiments within one intelligent system.

We’re looking for a Product Marketing Manager to shape how Benchling’s product is understood, brought to market, and adopted. You’ll partner closely with Product, Sales, Customer Experience, and Marketing to define go-to-market strategy, positioning, marke launches, and translate sophisticated capabilities into clear customer value.

This is a role for an enterprise SaaS product marketer who likes to get under the hood. You should be excited by technical products across data, APIs, integrations, developer tools, workflows, and very importantly, AI.

You do not need a background in life sciences. You do need the deep curiosity to ask questions, seek answers, learn a complex and impactful domain, and help define how technology changes the way scientific work gets done.

We care more about the work you’ve led than your current title. We’re hiring at the Product Marketing Manager or Senior Product Marketing Manager level, with scope matched to your experience.

Responsibilities

• Develop the positioning, messaging, and go-to-market strategy for a major area of Benchling’s platform.
• Lead product launches from early strategy through market introduction, field readiness, adoption, and measurement.
• Own and contribute to pricing and packaging, including pricing analysis, deal assistance, discounting methodology, and pricing enablement for the field.
• Partner closely with Product and Engineering to understand how the product works and bring customer, market, and commercial insight into product decisions.
• Build a deep understanding of our customers, users, buyers, competitors, and the changing enterprise software and AI landscape.
• Create product narratives, content, and enablement that help customer-facing teams communicate Benchling’s value with clarity and conviction.
• Work across Sales, Customer Experience, and Marketing to identify opportunities to drive adoption, expansion, pipeline, and revenue.

Qualifications

• 6+ years of experience in product marketing or a related go-to-market role within B2B enterprise software.
• Marketed complex or technical products, such as data platforms, APIs, SDKs, integrations, developer tools, workflows, or AI products.
• Owned positioning, messaging, product launches, and sales enablement from strategy through execution.
• Partner with technical product managers and engineers, ask productive questions, and translate what you learn without losing the important details.
• Strong writer and storyteller who can make complicated ideas clear, specific, and compelling. You leverage AI, but do not use it to override human judgment and creativity.
• You can understand customers and the nuanced enterprise buying dynamics to communicate value to users, technical stakeholders, business leaders, and executives.
• You are comfortable creating structure in ambiguous environments and driving work forward across multiple teams.
• You are deeply curious and motivated to learn unfamiliar technical and scientific domains.

Nice to Have

• Experience at a growth-stage or rapidly scaling enterprise software company.
• Experience marketing a platform or products used by technical audiences.
• Experience driving adoption or expansion within enterprise customers.
• Experience bringing AI products or capabilities to market.
• Familiarity with biotechnology, scientific software, or regulated industries.

How We Work

We offer a flexible hybrid work arrangement that prioritizes in-office collaboration. Employees are expected to be on-site 3 days per week (Monday, Tuesday, and Thursday).

#BI-Hybrid

Benchling welcomes everyone.

We believe diversity enriches our team so we hire people with a wide range of identities, backgrounds, and experiences.

We are an equal opportunity employer. That means we don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider for employment qualified applicants with arrest and conviction records, consistent with applicable federal, state and local law, including but not limited to the San Francisco Fair Chance Ordinance.

Compensation Range: $171K - $250K