Agent Talent Relations

Realty ONE Group Unlimited; Lancaster (Lancaster County); On-site; USD 40,000 - 60,000; Full time

Job summary

A prominent real estate brokerage in South-Central Pennsylvania seeks an Agent Talent Relations professional to identify, attract, and onboard high-quality real estate agents. The role emphasizes building strong relationships and managing the onboarding process to ensure smooth integration into the company. Ideal for someone with strong interpersonal skills and an interest in real estate, this full-time position offers opportunities for professional growth and market engagement.

Qualifications

• Strong interpersonal, communication, and relationship-building skills.
• Confidence in influencing and guiding professional-level conversations.
• Comfortable meeting with agents in person and working independently.

Responsibilities

• Identify and attract productive real estate agents in South-Central Pennsylvania.
• Manage the onboarding experience for new agents.
• Build strong relationships with agents and guide them through decision-making.

Skills

Interpersonal skills

Communication skills

Relationship-building

Organizational skills

Self-motivation

Education

High school education or equivalent

Job description

The Agent Talent Relations role focuses on identifying, attracting, and onboarding high-quality real estate agents who align with the brokerage’s culture and growth goals across South-Central Pennsylvania. This position builds strong relationships with productive and growth-minded agents, clearly communicates the brokerage’s value proposition, and guides agents through the decision-making process to join the company.

The role also manages a smooth onboarding experience for new agents, serves as a primary point of contact during their transition, and connects them with training, tools, and support resources. Acting as a brand ambassador, the Agent Talent Relations professional stays informed on market trends and competitor activity while tracking and reporting recruiting efforts to leadership.

Key Responsibilities

• Proactively identify productive and growth-oriented real estate agents within South-Central Pennsylvania using MLS data, market research, referrals, and networking
• Build and maintain a targeted pipeline of prospective agents that align with company values and are in good legal & ethical standing within the industry
• Initiate contact through calls, meetings, events, and strategic outreach
• Assist in execution and maintenance of marketing initiatives for prospective agents to reflect current market conditions

Relationship Building & Recruitment

• Meet one-on-one with prospective agents to understand their goals, challenges, and business models
• Clearly articulate the brokerage’s value proposition, culture, tools, support, and growth opportunities
• Position the brokerage as a long-term business partner, not just a place to hang a license
• Influence and guide agents through the decision-making process to join the company

Onboarding & Integration

• Manage the onboarding process for newly recruited agents to ensure a smooth and professional transition
• Coordinate onboarding platform and internal introductions for support functions of brokerage
• Serve as a primary point of contact during the agent’s first weeks with the brokerage to direct them to appropriate resource
• Partner with leadership and support teams to ensure agents are connected to training, coaching, and resources

Market & Brand Representation

• Represent the brokerage at industry events, networking functions, and community activities
• Stay informed on local market trends, competitor offerings, and agent movement
• Provide feedback to leadership on market insights and recruiting opportunities

Tracking & Reporting

• Maintain accurate records of recruiting activities and pipeline progress
• Track key performance indicators related to agent attraction and onboarding
• Regularly report on recruiting efforts, wins, and challenges

Qualifications & Skills

Required

• High school education, or equivalent
• Strong interpersonal, communication, and relationship-building skills
• Confidence in influencing and guiding professional-level conversations
• Self-motivated with strong organizational and follow-up skills
• Comfortable meeting with agents in person and working independently
• Resilient, persistent, and results-driven

Preferred

• Experience in real estate sales, brokerage operations, recruiting, or business development
• Knowledge of the South-Central Pennsylvania real estate market
• Understanding of agent economics, commission structures, and brokerage models
• Experience presenting value propositions and handling objections

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing