Agency Growth & Product Strategy Lead

TikTok; Los Angeles (CA); On-site; USD 103,000 - 198,000; Full time

Job summary

TikTok is seeking an experienced product strategy & operations leader to shape North America Agency growth. You will define the product strategy for our agency business, lead the go-to-market efforts, and work with cross-functional partners to land the roadmap with managed agencies.

The role requires deep advertising product knowledge, strong analytics, and a proven ability to translate agency pain points into actionable product improvements in a fast-growing environment.

Qualifications

• 3+ years of experience in performance advertising or paid media, preferably in an agency environment.
• Strong understanding of different business models and implications on digital marketing / social media advertising strategies.
• Experience working with product teams and influencing the product roadmap with advertising products.
• Experience in the ad tech or media / advertising industry, with understanding of both performance & branding marketing.
• Experience driving end to end go-to-market planning and execution for advertising products.
• Proven strategy experience paired with strong quantitative analysis skills — able to benchmark against internal and external/competitive data and translate findings into actionable strategy.
• Demonstrated ability to leverage AI tools (e.g., LLMs) to improve the speed and quality of work — including writing skills, setting up automations, and applying sound judgment to review and refine AI-generated output

Responsibilities

• Build the analytical foundation for product strategy by benchmarking TikTok's agency business and product adoption against internal performance data and external/competitive market data.
• Design, own, and continuously optimize scaled agency engagement programs balancing product-led and sales-led approaches to drive adoption and revenue growth.
• Autonomously lead GTM operations & seamless execution across cross-functional teams including (Agency) Sales, Marketing, Marketing Science, Product Operations & Product Management teams.
• Act as the voice of the North America market from both agency & advertiser perspective and synthesize market insights to collaborate with global product teams to influence roadmap.
• Build deep agency partner relationships through structured engagement systems to drive partner enablement and actionable insights.
• Analyze, distill and summarize agency pain points & demands to recommend product enhancements leveraging data sources and Sales/field partnerships.
• Manage growth at scale for a range of products in market; manage launches and activations to drive product adoption and collaborate with technical and operations teams to monitor performance.
• Build robust processes, systems, tools/solutions, workflow optimization, and automation to increase operational efficiency

Skills

Agency advertising

Product strategy

Go-to-market planning

Data-driven

Cross-functional collaboration

AI tools

Strategic thinking

Tools

SQL

Job description

TikTok is seeking an experienced product strategy & operations leader to shape North America Agency growth. You will define the product strategy for our agency business, lead the go-to-market efforts, and work with cross-functional partners to land the roadmap with managed agencies.

The role requires deep advertising product knowledge, strong analytics, and a proven ability to translate agency pain points into actionable product improvements in a fast-growing environment.