AEO & GEO Lead (Fully Remote)

Spring Health; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Spring Health in the United States is seeking a senior technical SEO strategist focused on AEO and GEO to drive AI visibility across B2B and D2C audiences. This role builds and tests strategies, collaborates with product and engineering, and shapes site architecture for crawlability.

You will experiment with content formats, signals, and structured data to improve rankings and citations on AI-powered platforms, reporting on performance and scaling successful approaches.

Qualifications

• 5+ years of experience in technical SEO or search visibility, with a focus on AEO and GEO.
• Hands-on experience improving visibility across AI-powered search and answer engines such as ChatGPT, Gemini, Claude, Perplexity or Google AI experiences.
• A strong understanding of how search engines and LLM-based systems crawl, index, retrieve and cite web content.

Responsibilities

• Build and own Spring Health’s company-wide AEO and GEO strategy, spanning both B2B employer and D2C member audiences.
• Test content, page structures, formats, sources, authorship signals and technical changes to understand what actually drives AI visibility and citation.
• Partner with Web and Engineering to address technical barriers and improve structured data, schema, semantic HTML, internal linking, site architecture and crawlability.

Skills

Technical SEO

AEO & GEO

AI-powered search

LLM crawling

Tools

HTML/CSS

Python

SQL

APIs

Automated workflows

Job description

• Build and own Spring Health’s company-wide AEO and GEO strategy, spanning both B2B employer and D2C member audiences.
• Test content, page structures, formats, sources, authorship signals and technical changes to understand what actually drives AI visibility and citation.
• Partner with Web and Engineering to address technical barriers and improve structured data, schema, semantic HTML, internal linking, site architecture and crawlability.

What success looks like in this role:

• Improve Spring Health’s visibility and citation across priority AI-powered search and answer platforms for B2B and consumer.
• Increase qualified website traffic and engagement from AI-powered search and discovery channels.
• Launch and evaluate a consistent pipeline of AEO and GEO experiments, using results to determine what approaches should be scaled.

What you’ll bring:

• 5+ years of experience in technical SEO or search visibility, with full-time focus on AEO and GEO in recent years.
• Hands-on experience improving visibility across AI-powered search and answer engines such as ChatGPT, Gemini, Claude, Perplexity or Google AI experiences.
• A strong understanding of how search engines and LLM-based systems crawl, index, retrieve and cite web content.

Nice to have:

• Experience with server logs or crawler analysis.
• Basic HTML/CSS, Python or SQL, APIs and automated workflows.
• Experience with proprietary research, or healthcare and other regulated categories.

Spring Health

Spring Health is a global mental health company on a mission to eliminate every barrier to mental health. As an AI-native company, it reaches over 170 million people worldwide and fosters a culture where team members thoughtfully use AI tools to expand the reach and quality of care.