Advertising Strategist: Data-Driven Campaigns

97th Floor; Lehi (UT); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

On-site Lehi office

Professional development budget

Healthcare benefits

Flexible work style

Job summary

97th Floor is seeking a motivated advertising strategist to partner with content marketers, designers, and directors to craft messages and select channels for target audiences.

You’ll learn quickly in a fast-paced environment, manage campaigns across Google, Meta, LinkedIn, and more, and continually optimize based on data and testing. A strong analytical mind and clear communication are essential.

Qualifications

• Bachelor’s degree in marketing or related field preferred, not required.
• Strong analytical skills with extreme attention to detail.
• Excellent written and verbal communication skills.
• Experience with multiple ad platforms is a plus.

Responsibilities

• Build advertising strategies with the team by identifying the best messages and channels for the audience.
• Learn in a fast-paced environment, take direction, seek clarity, and turn information into action.
• Build and manage ad campaigns across platforms like Google, Meta, LinkedIn, Reddit, and more.
• Conduct in-depth research to find ideal keywords and audiences to target.
• Achieve target advertising results through account monitoring, A/B testing, and strategy adjustments.
• Lead client communication to explain strategy, execution, and progress.
• Learn business models and bottom-line factors to inform strategy decisions.
• Keep knowledge updated on marketing trends, economics, business strategy, and platform updates.

Skills

Google Sheets

Google Workspace

Analytical skills

Communication skills

Problem-solving

Self-starter

Marketing platforms

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

LinkedIn Ads

Meta Ads

Microsoft Ads

TikTok Ads

Pinterest Ads

Twitter Ads

Google Analytics

Google Tag Manager

Job description

97th Floor is seeking a motivated advertising strategist to partner with content marketers, designers, and directors to craft messages and select channels for target audiences.

You’ll learn quickly in a fast-paced environment, manage campaigns across Google, Meta, LinkedIn, and more, and continually optimize based on data and testing. A strong analytical mind and clear communication are essential.