Cross-Channel Media Strategist: Meta & Google

Justworks, Inc.; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

H Street Digital, a performance marketing agency, is seeking a strategist to own media buying across Meta and Google for up to 10 client accounts. You will partner with account managers to shape client growth plans, present strategies to clients, and drive results through day-to-day optimization and structured testing.

The role requires deep knowledge of Meta and Google advertising ecosystems, product feed management, and proficiency with analytics tools.

Qualifications

• > 3–5 years of hands-on media buying experience with direct account ownership on both Meta and Google; DTC or e-commerce experience required.
• “Demonstrated ability to manage 8 to 10+ ad accounts simultaneously.”
• “Proficiency in Meta Ads Manager and Google Ads, including Google Shopping and Performance Max with product feed management.”
• “Track record of developing media strategy that improved client results; you can walk through a specific recommendation and its outcome.”
• “Experience deciding budget allocation across channels based on blended and channel-level performance.”
• “Strong quantitative skills; comfortable analyzing platform data and translating it into optimization decisions.”
• “Experience with incrementality testing or measurement beyond platform-attributed revenue.”
• “Proficiency in reporting and analytics tools (Triple Whale, Northbeam).”
• “Experience presenting media strategy and results directly to clients and internal stakeholders.”
• “Google Ads certification, or willingness to obtain within the first 90 days.”
• “Familiarity with emerging platforms (Snapchat, TikTok, Pinterest) a plus.”
• “Bonus: a passion for the outdoors.”

Responsibilities

• Build and own the Meta and Google strategy for each assigned client, including channel mix and budget split.
• Co-develop the media plan for each client’s 90-day sprint with the Account Manager.
• Own the media buying lever within the sprint model, setting priorities and hypotheses.
• Proactively bring recommendations for budget shifts, new tests, and structural changes with data support.
• Contribute to team playbooks, testing frameworks, and best practices with leadership.
• Maintain current expertise on Meta and Google platform changes and translate them into opportunities.
• Own day-to-day execution across both channels: campaign setup, budget allocation, bid management, account structure.
• Analyze performance daily and optimize toward client KPIs using blended metrics.
• Monitor for creative fatigue, bid volatility, audience saturation, and tracking issues; diagnose or escalate as needed.
• Design and run structured tests on both platforms.
• Join client calls to present performance and recommend next steps.
• Build and present performance narratives for QBRs and internal reviews.
• Partner with Creative Strategist to translate data into new creative test hypotheses.

Skills

Media buying

Meta Ads Manager

Google Ads

Performance Max

Product feed management

Data analysis

Budget allocation

Incrementality testing

Reporting tools

Tools

Triple Whale

Northbeam

Job description

H Street Digital, a performance marketing agency, is seeking a strategist to own media buying across Meta and Google for up to 10 client accounts. You will partner with account managers to shape client growth plans, present strategies to clients, and drive results through day-to-day optimization and structured testing.

The role requires deep knowledge of Meta and Google advertising ecosystems, product feed management, and proficiency with analytics tools.