Advertising Account Executive — Data-Driven Media Sales

Spectrum; Baton Rouge (LA); On-site; USD 50,000 - 80,000; Full time

Job summary

Spectrum Reach is seeking an Account Executive to grow our sales and manage a book of business, blending account management with proactive selling of data-driven media solutions.

You will lead all sales activities, cultivate relationships with brands and agencies, and forecast performance while presenting solutions to clients at multiple levels of technical understanding. Travel locally as needed.

Qualifications

• Proven track record of exceeding revenue expectations.
• 1+ years outside or B2B sales experience.
• Ability to use data in the development and sale of a media strategy.
• Adept at presenting complex solutions in a simple, easy to understand manner.
• Understanding of the media landscape and evolving dynamics of advertising within it.
• Strong presentation skills with the ability to speak with C-level clients; confident in negotiating.
• Local and regional travel; valid driver’s license and safe driving record.

Responsibilities

• Achieve sales and strategic goals
• Cultivate and nurture connections with brands and marketing/advertising agencies
• Recognize business challenges that Spectrum Reach’s media solutions can address; connect solutions with business challenges
• Oversee sales forecasting and reporting for your Book of Business
• Communicate effectively with external partners, clients, and internal stakeholders with the ability to adapt your style and delivery to many levels of technical expertise
• Deliver client results that earn repeat business
• We’re an enthusiastic team with a culture of excellence. On any given day, you’ll find yourself in the office managing accounts, in the field prospecting, or cultivating connections with clients who advertise across our networks.

Skills

Proven revenue growth

Outside/B2B sales

Data-driven sales

Strong presentation skills

C-level client communication

Local travel

Tools

Salesforce

Job description

Spectrum Reach is seeking an Account Executive to grow our sales and manage a book of business, blending account management with proactive selling of data-driven media solutions.

You will lead all sales activities, cultivate relationships with brands and agencies, and forecast performance while presenting solutions to clients at multiple levels of technical understanding. Travel locally as needed.