Adoption Analytics Lead: Platform Engagement & ROI

Appnovation Technologies; Tampa (FL); On-site; USD 120,000 - 160,000; Full time

Job summary

Appnovation is seeking an Adoption Analytics & Insights Lead to drive data-powered decisions within our GTM and Adoption team. You will shape the engagement baseline, define critical metrics, and own dashboards that translate telemetry into business value for colleagues and leadership.

In this role, you will diagnose adoption barriers, track readiness vs completion, and collaborate with learning and marketing partners to convert insights into actionable strategies.

Qualifications

• Bachelor's degree required in a quantitative or business field.
• 5–8+ years of product analytics, digital telemetry, or marketing growth analytics.
• Experience designing and measuring activation funnels and PLG metrics.
• Proven ability to set KPI targets and build dashboards.
• Excellent data storytelling for non-technical stakeholders.
• Experience diagnosing adoption stalls and driving improvements.
• Experience building cross-functional measurement partnerships.
• Experience measuring value-delivery outcomes beyond usage.

Responsibilities

• Track platform engagement and core metrics (30-day active usage, etc.).
• Define telemetry, analyze drop-offs, and monitor retention cohorts.
• Diagnose adoption barriers and trigger root-cause reviews with actions.
• Track readiness signals vs vanity metrics with learning/advocacy partners.
• Synthesize data to inform cross-functional strategies and channels.
• Define and report leading indicators of value (time saved, quality).
• Provide real-time insights to enable targeted re-engagement campaigns.
• Produce ROI and value realization reports for executives.

Skills

Data analytics

Product analytics

Tableau

Power BI

KPI targets

Hypothesis testing

Data storytelling

Communication

Root cause analysis

Education

Bachelor's degree in Data Science, Analytics, Business, Marketing, or related field

Tools

Tableau

Power BI

Job description

Appnovation is seeking an Adoption Analytics & Insights Lead to drive data-powered decisions within our GTM and Adoption team. You will shape the engagement baseline, define critical metrics, and own dashboards that translate telemetry into business value for colleagues and leadership.

In this role, you will diagnose adoption barriers, track readiness vs completion, and collaborate with learning and marketing partners to convert insights into actionable strategies.