Adoption Analytics & Insights Leader

Appnovation; Tampa (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Appnovation is seeking an Adoption Analytics & Insights Lead to drive platform engagement and measurable value across the digital employee experience. You will transform telemetry into actionable insights, set quarterly targets, and build dynamic dashboards to diagnose adoption stalls and optimize ROI.

You will partner with the GTM and Adoption team to deliver data-driven guidance, focusing on metrics like 30-day active usage, user sentiment, and readiness signals to guide improvement

Qualifications

• Bachelor's degree in Data Science, Analytics, Business, Marketing, or a related field.
• 5–8+ years of experience in product analytics, digital telemetry, or marketing growth analytics.
• Strong proficiency in data visualization tools (Tableau, PowerBI) and product analytics platforms.
• Design and measure user activation funnels and PLG metrics (activation, retention cohorts, testing).
• Proven track record of setting KPI targets, building dashboards, and running hypothesis-testing discipline.
• Excellent data storytelling skills for non-technical stakeholders.
• Experience diagnosing root causes of adoption stalls and driving actionable routes.

Responsibilities

• Platform Engagement Baseline: establish and own engagement metrics and targets.
• Adoption Telemetry: define metrics, track tool usage depth, feature breadth, retention.
• Root-Cause Diagnostics: diagnose gaps and trigger reviews with recommendations.
• Readiness Signals: track completion vs readiness and engagement changes.
• Cross-Functional Measurement: synthesize data across functions for tactics.
• Value Delivery: define and track indicators like time saved and error reduction.
• Re-Engagement Insights: enable targeted re-activation campaigns and assets.
• ROI & Value Realization: translate data into ROI reports for exec stakeholders.

Skills

Product analytics

Digital telemetry

KPI targets

Dashboards

Data storytelling

Root-cause analysis

Cross-functional collaboration

Value-delivery metrics

Hypothesis testing

Education

Bachelor's degree in Data Science or analytics or related field

Job description

Appnovation is seeking an Adoption Analytics & Insights Lead to drive platform engagement and measurable value across the digital employee experience. You will transform telemetry into actionable insights, set quarterly targets, and build dynamic dashboards to diagnose adoption stalls and optimize ROI.

You will partner with the GTM and Adoption team to deliver data-driven guidance, focusing on metrics like 30-day active usage, user sentiment, and readiness signals to guide improvement