Adoption Analytics & Insights Lead

Appnovation; New York (NY); On-site; USD 120,000 - 170,000; Full time

Job summary

Appnovation is seeking an Adoption Analytics & Insights Lead to drive data-driven decisions across platform adoption and engagement. You will build dashboards, track core metrics, and translate telemetry into actionable recommendations for executive stakeholders.

The role focuses on reducing adoption friction, measuring value delivery, and partnering with multiple teams to unlock ROI across the digital employee experience.

Qualifications

• Bachelor's degree in Data Science, Analytics, Marketing, or a related field.
• 5–8+ years of experience in product analytics, digital telemetry, or marketing growth analytics.
• Strong proficiency in data visualization tools (Tableau, PowerBI) and product analytics platforms.
• Experience designing and measuring activation funnels and PLG metrics (activation, retention cohorts, testing).

Responsibilities

• Establish and own engagement baselines and core metrics for colleague-facing platforms.
• Define and track behavioral metrics, including depth of tool usage and long-term retention.
• Diagnose root causes of missed adoption targets and provide actionable routing.
• Track readiness signals vs vanity metrics in collaboration with learning/advocacy teams.
• Synthesize data across functions to identify best tactics, channels, and audience segments.
• Define leading indicators of value such as time saved, error reduction, and satisfaction.

Skills

Data visualization

PowerBI

Tableau

Analytics platforms

Education

Bachelor's degree in Data Science

Tools

Product analytics platforms

Job description

Appnovation is seeking an Adoption Analytics & Insights Lead to drive data-driven decisions across platform adoption and engagement. You will build dashboards, track core metrics, and translate telemetry into actionable recommendations for executive stakeholders.

The role focuses on reducing adoption friction, measuring value delivery, and partnering with multiple teams to unlock ROI across the digital employee experience.