Adobe Target Specialist – A/B & Personalization

Ventures Unlimited, Inc.; Malvern (Chester County); On-site; USD 110,000 - 150,000; Full time

Job summary

Ventures Unlimited, Inc. seeks a skilled Adobe Target specialist to design and implement experimentation and personalization experiences across web properties. You will work with product, design, analytics, and MarTech to ensure scalable and maintainable test deployments.

Responsibilities include configuring audiences, writing profile scripts, QA, and documenting standards to accelerate delivery. This role emphasizes collaboration, reliability, and measurable impact on digital experiences.

Qualifications

• Adobe Target expertise across A/B, multivariate testing, personalization, and experience targeting.
• Experience implementing Target activities with custom code and analytics integrations.
• Strong collaboration with product, design, analytics, and MarTech teams.

Responsibilities

• Develop and support Target activities for tests and recommendations.
• Configure audiences, profile scripts, and targeting rules.
• Create reusable scripts and documentation to improve consistency across experimentation delivery.
• Support QA, performance, and release readiness.

Skills

Adobe Target

A/B testing

Multivariate testing

Experience targeting

Personalization

Audience setup

QA

Debugging

Lifecycle mgmt

Git workflows

Code review

Deployment

Release readiness

Documentation

Experimentation

Communication

LLM usage

Tools

Git

Job description

Ventures Unlimited, Inc. seeks a skilled Adobe Target specialist to design and implement experimentation and personalization experiences across web properties. You will work with product, design, analytics, and MarTech to ensure scalable and maintainable test deployments.

Responsibilities include configuring audiences, writing profile scripts, QA, and documenting standards to accelerate delivery. This role emphasizes collaboration, reliability, and measurable impact on digital experiences.