Lead Adobe Target — Personalization & Marketing Cloud

The Vanguard Group; Malvern (Chester County); Hybrid; USD 150,000 - 190,000; Full time

Job summary

The Vanguard Group in Malvern, PA is seeking a Sr. Tech Lead for Experimentation/Personalization and Marketing Cloud to own Target-driven experiences on Vanguard’s public site. You will design, build, test and support A/B tests and personalization, while setting standards for quality, governance and reusable patterns.

You’ll mentor developers and partner with product, analytics, design and AEM teams. This senior role combines hands-on Target development with front-end engineering, delivery

Qualifications

• Bachelor’s or master’s degree in information technology, computer science, digital technology, design or equivalent experience.
• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management.
• Strong front-end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross-browser testing and web performance practices.
• Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities and integration patterns with analytics or measurement tools.
• Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows and release readiness practices.

Responsibilities

• Lead end-to-end Adobe Target implementation for A/B tests, experience targeting, personalization, recommendations, multivariate tests and other Target-driven experiences.
• Build and maintain front-end code for Target activities using JavaScript, TypeScript, HTML, CSS, responsive design, accessibility standards and cross-browser development practices.
• Configure and support Adobe Target activities, audiences, profile scripts, mbox or parameter usage, QA links, activity prioritization, targeting rules and delivery safeguards.
• Partner with product, design, analytics, AEM, MarTech and business teams to translate experimentation goals into technically sound, measurable implementations.
• Provide technical leadership by guiding implementation decisions, aligning teams on standards, resolving ambiguity and influencing a practical path from idea to delivery.

Skills

Adobe Target

Front-end Dev

A/B Testing

Leadership

TypeScript

HTML/CSS

Accessibility

Cross-browser

Git workflows

Adobe Analytics

Education

Bachelor's or Master’s in IT/CS

Tools

Git

Adobe Target Dev Tools

Job description

The Vanguard Group in Malvern, PA is seeking a Sr. Tech Lead for Experimentation/Personalization and Marketing Cloud to own Target-driven experiences on Vanguard’s public site. You will design, build, test and support A/B tests and personalization, while setting standards for quality, governance and reusable patterns.

You’ll mentor developers and partner with product, analytics, design and AEM teams. This senior role combines hands-on Target development with front-end engineering, delivery