Senior Adobe Target & Personalization Architect

Capgemini; Malvern (Chester County); On-site; USD 44,000 - 69,000; Full time

Job summary

Capgemini in Malvern, PA seeks a Lead Adobe Target Developer to drive experimentation and personalization initiatives. You will own Target implementations, guide front-end delivery, and mentor teams across product, analytics and design.

The role emphasizes governance, reusable patterns and high-quality delivery to accelerate test cycles and improve personalization outcomes. Strong leadership and communication are essential.

Qualifications

• Bachelor’s or master’s degree in information technology, computer science, digital technology, design or equivalent experience.
• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, personalization and audience setup.
• Experience implementing Target activities with custom code and integration patterns with analytics tools.
• Knowledge of Git-based development, branching, PRs, code review and release workflows.
• Ability to assess options, troubleshoot issues and propose scalable solutions.
• Strong communication and leadership to guide cross-functional teams and explain concepts.

Responsibilities

• Lead end-to-end Adobe Target implementation for A/B tests and personalization experiences.
• Configure Target activities, audiences, profile scripts, QA links and rules.
• Collaborate with product, analytics, design, AEM, MarTech to translate goals into implementations.
• Provide technical leadership and align teams on standards and delivery paths.
• Communicate tradeoffs, risks, dependencies and timelines clearly to stakeholders.
• Facilitate alignment for launch readiness and post-test learnings across partners.
• Define standards for code quality, QA, accessibility, performance and governance.
• Create reusable scripts, utilities and guidance to speed experimentation.
• Mentor developers on Target implementations and front-end standards.
• Utilize LLMs as a resource for development, documentation and efficiency.

Skills

Adobe Target

A/B testing

Front-end development

Leadership

Education

Bachelor's or master's in IT/CS or related field

Tools

Git

CI/CD

Job description

Capgemini in Malvern, PA seeks a Lead Adobe Target Developer to drive experimentation and personalization initiatives. You will own Target implementations, guide front-end delivery, and mentor teams across product, analytics and design.

The role emphasizes governance, reusable patterns and high-quality delivery to accelerate test cycles and improve personalization outcomes. Strong leadership and communication are essential.