Adobe Target Architect — MarTech (Hybrid London)

Techblocks; New York (NY); Hybrid; USD 113,000 - 160,000; Full time

Job summary

S&P Global in London Hybrid is seeking an Adobe Target Architect within Martech to bridge strategy and technical delivery across global web properties. You will lead architecture, configuration, and campaigns using Adobe Target, Analytics, CDP, and CRM integrations.

Collaborate with UX, engineering, content, and analytics to define a personalization roadmap, run experiments, and measure impact at scale.

Qualifications

• Bachelor's degree in any field; Adobe Target Architect Certification preferred.
• 7+ years in technical product management roles, including 2+ years leading Adobe Target implementations.
• Deep experience with Adobe Target architecture, configuration, and campaign execution.
• Hands-on knowledge of Adobe Analytics and/or Google Analytics.
• Experience partnering with engineering and IT to deploy integrated Martech solutions using Agile methodologies.

Responsibilities

• Develop a comprehensive strategy for web personalization aligned with business goals and user needs.
• Analyze user data and behaviour to guide the creation of targeted, personalized experiences.
• Define the strategic roadmap for personalization features, enhancements, and implementation timelines.
• Collaborate with UX/UI, engineering, content, campaign, and analytics teams to activate and optimise personalization at scale.
• Lead solution architecture for Adobe Target implementations across platforms.
• Oversee a robust experimentation and testing discipline, including A/B and multivariate tests.

Skills

Adobe Target architecture

Adobe Target implementations

Web analytics

Agile methodologies

Stakeholder engagement

Team collaboration

Education

Bachelor's degree

Adobe Target Architect Certification

Tools

Adobe Target

Adobe Analytics

Google Analytics

Job description

S&P Global in London Hybrid is seeking an Adobe Target Architect within Martech to bridge strategy and technical delivery across global web properties. You will lead architecture, configuration, and campaigns using Adobe Target, Analytics, CDP, and CRM integrations.

Collaborate with UX, engineering, content, and analytics to define a personalization roadmap, run experiments, and measure impact at scale.