Senior Adobe Target Tech Lead - Personalization & Marketplace

Datumtg; Malvern (Chester County); Hybrid; USD 140,000 - 180,000; Full time

Job summary

Datumtg in Malvern, PA (Hybrid) seeks a Sr. Tech Lead for Adobe Target & Marketplace to lead Target-driven experimentation and front-end implementations. You will set standards for quality, governance, and delivery, mentoring teams and collaborating with product, analytics, design, AEM, and MarTech.

The role focuses on scalable, measurable Target experiences, with guidance on best practices and governance across the organization.

Qualifications

• Bachelor’s or master’s degree in IT, CS, digital tech, design, or equivalent.
• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, personalization, and audience setup.
• Experience implementing Target activities using custom code, reusable scripts, and integration with analytics.
• Working knowledge of Git-based development, branching, PRs, code review, deployment workflows.

Responsibilities

• Lead end-to-end Adobe Target implementation for A/B tests and personalization.
• Configure and support Target activities, audiences, profile scripts, QA links and delivery safeguards.
• Partner with product, design, analytics, AEM, MarTech and business teams to translate goals into measurable implementations.
• Provide technical leadership by guiding decisions, aligning teams on standards, and communicating risks and options.
• Mentor developers and establish governance for experimentation and personalization delivery.

Skills

Adobe Target experience

Leadership

Front-end development

QA & testing

Mentoring

Education

Bachelor’s or Master’s in IT/CS/Digital Tech/Design or equivalent

Tools

Git-based development

Job description

Datumtg in Malvern, PA (Hybrid) seeks a Sr. Tech Lead for Adobe Target & Marketplace to lead Target-driven experimentation and front-end implementations. You will set standards for quality, governance, and delivery, mentoring teams and collaborating with product, analytics, design, AEM, and MarTech.

The role focuses on scalable, measurable Target experiences, with guidance on best practices and governance across the organization.