Admissions & Outreach Lead – Senior Living Growth

The W Group; New York (NY); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Health, Dental, and Vision insurance

Paid Time Off, Sick Time, and Holidays

Mileage reimbursement program

Retirement investment benefit

Uncapped incentive bonus program

Job summary

The W Group is the leading provider of senior living and adult care in New York State, seeking an Admissions Liaison to drive marketing and outreach across assigned facilities. You will build referral networks, manage the admissions process from inquiry to move-in, and partner with facility leadership to meet occupancy goals.

Ideal candidates have 2+ years in marketing or admissions within senior care, strong census-building ability, and willingness to travel between locations for on-site

Qualifications

• Minimum two years in marketing or admissions within senior care.
• Proven census-building track record.
• Experience covering multiple locations or broader territory preferred.
• Knowledge of Medicaid and Social Security benefits.
• Strong business acumen and presentation skills.
• Excellent interpersonal skills with stakeholders.
• Valid driver’s license and reliable transportation.

Responsibilities

• Develop and execute a comprehensive marketing and outreach plan to support census and growth.
• Develop and maintain referral relationships with hospitals, physicians, social workers, and community organizations.
• Conduct facility tours and manage admissions from inquiry to move-in.
• Build outreach strategies to support census growth at each facility.
• Represent facilities at community events, health fairs, and networking functions.
• Track leads, referrals, and conversions to inform marketing strategy.
• Collaborate with facility leadership to align marketing with occupancy goals.
• Travel regularly between facilities to maintain on-site presence.

Skills

Marketing strategy

Sales & business development

Relationship building

Communication

Census growth experience

Job description

The W Group is the leading provider of senior living and adult care in New York State, seeking an Admissions Liaison to drive marketing and outreach across assigned facilities. You will build referral networks, manage the admissions process from inquiry to move-in, and partner with facility leadership to meet occupancy goals.

Ideal candidates have 2+ years in marketing or admissions within senior care, strong census-building ability, and willingness to travel between locations for on-site