Senior Living Admissions & Growth Manager

The W Group; New York (NY); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Health, Dental, and Vision insurance

Paid Time Off, Holidays

Mileage reimbursement

Retirement investment benefit

Uncapped incentive bonus program

Job summary

The W Group, the largest provider of senior living and adult care in New York State, is seeking a dynamic Admissions Liaison with strong marketing, sales, and business development skills. You will drive outreach across multiple facilities and partnerships to support census growth.

Ideal candidates have at least two years in marketing or admissions in senior care, with a proven census-building track record, and the ability to travel between facilities.

Qualifications

• Minimum two years of marketing or admissions experience within the Assisted Living or senior care industry.
• Proven census-building track record.
• Experience covering multiple locations or a broader territory preferred.
• Working knowledge of Medicaid and Social Security benefits.
• Strong business acumen and presentation skills.

Responsibilities

• Develop and maintain referral relationships with hospitals, physicians, social workers, and community organizations across assigned facilities and boroughs.
• Conduct facility tours and manage the admissions process from initial inquiry through move-in.
• Build and execute outreach strategies to support census growth at each assigned facility.
• Represent the facility at community events, health fairs, and networking functions throughout the territory.
• Track leads, referrals, and conversion metrics to inform marketing strategy.
• Collaborate with facility leadership at each location to align marketing efforts with occupancy goals.
• Travel regularly between assigned facilities to maintain a consistent on-site presence.

Skills

Marketing

Admissions

Census growth

Relationship building

Territory travel

Medicaid knowledge

Presentation skills

Interpersonal skills

Driver's license

Job description

The W Group, the largest provider of senior living and adult care in New York State, is seeking a dynamic Admissions Liaison with strong marketing, sales, and business development skills. You will drive outreach across multiple facilities and partnerships to support census growth.

Ideal candidates have at least two years in marketing or admissions in senior care, with a proven census-building track record, and the ability to travel between facilities.