Admissions Liaison-Marketing and Business Development Professional

The W Group; New York (NY); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Health, Dental, and Vision insurance

Paid Time Off, Holidays

Mileage reimbursement

Retirement investment benefit

Uncapped incentive bonus program

Job summary

The W Group, the largest provider of senior living and adult care in New York State, is seeking a dynamic Admissions Liaison with strong marketing, sales, and business development skills. You will drive outreach across multiple facilities and partnerships to support census growth.

Ideal candidates have at least two years in marketing or admissions in senior care, with a proven census-building track record, and the ability to travel between facilities.

Qualifications

• Minimum two years of marketing or admissions experience within the Assisted Living or senior care industry.
• Proven census-building track record.
• Experience covering multiple locations or a broader territory preferred.
• Working knowledge of Medicaid and Social Security benefits.
• Strong business acumen and presentation skills.

Responsibilities

• Develop and maintain referral relationships with hospitals, physicians, social workers, and community organizations across assigned facilities and boroughs.
• Conduct facility tours and manage the admissions process from initial inquiry through move-in.
• Build and execute outreach strategies to support census growth at each assigned facility.
• Represent the facility at community events, health fairs, and networking functions throughout the territory.
• Track leads, referrals, and conversion metrics to inform marketing strategy.
• Collaborate with facility leadership at each location to align marketing efforts with occupancy goals.
• Travel regularly between assigned facilities to maintain a consistent on-site presence.

Skills

Marketing

Admissions

Census growth

Relationship building

Territory travel

Medicaid knowledge

Presentation skills

Interpersonal skills

Driver's license

Job description

Admissions Liaison — Marketing and Business Development Professional

The W Group, the largest provider of senior living and adult care in New York State, is seeking a dynamic and experienced Marketer with strong sales and business development skills. Our ideal candidate is passionate about improving the lives of seniors and confident in their knowledge of DOH regulations and Assisted Living Facility admissions procedures. We're looking for someone who approaches business development from both a compassionate and creative perspective. This is an exciting opportunity for a highly motivated marketing professional looking for growth within an industry-leading senior living organization.

POSITION SUMMARY

The Admissions Liaison is responsible for developing and executing a comprehensive marketing and outreach plan to support the strategic census and growth objectives across multiple Assisted Living Facilities. This role requires strong referral source relationships, excellent communication skills, and a proactive approach to building community partnerships across the assigned territory.

KEY RESPONSIBILITIES

• Develop and maintain referral relationships with hospitals, physicians, social workers, and community organizations across assigned facilities and boroughs
• Conduct facility tours and manage the admissions process from initial inquiry through move-in
• Build and execute outreach strategies to support census growth at each assigned facility
• Represent the facility at community events, health fairs, and networking functions throughout the territory
• Track leads, referrals, and conversion metrics to inform marketing strategy
• Collaborate with facility leadership at each location to align marketing efforts with occupancy goals
• Travel regularly between assigned facilities to maintain a consistent on-site presence

QUALIFICATIONS

• Minimum two years of marketing or admissions experience within the Assisted Living or senior care industry
• Proven census-building track record
• Experience covering multiple locations or a broader territory preferred
• Working knowledge of Medicaid and Social Security benefits
• Strong business acumen and presentation skills
• Excellent interpersonal skills, with the ability to build positive relationships with employees, clients, families, and medical and community affiliates
• Valid driver's license and reliable transportation for travel between facilities and community-based outreach

BENEFITS

• Competitive salary
• Health, Dental, and Vision insurance
• Paid Time Off, Sick Time, and Holidays
• Mileage reimbursement program
• Retirement investment benefit
• Uncapped incentive bonus program

WHY WORK AT THE W GROUP

The W Group is proud to be the largest provider of senior living and adult care in New York State. We foster a values-based culture built on collaboration, encouragement, and camaraderie, with a real track record of growth for those who bring passion and initiative to the role. Here, you'll have the opportunity to innovate and make an impact with your ideas in real time.