Admissions & Marketing Automation Manager for MSBA Online

Georgetown University; Lexington (MA); Hybrid; USD 42,000 - 65,000; Full time

Job summary

Georgetown University McDonough School of Business seeks an Admissions Manager for Admissions and Marketing Automation. The role covers MSBA Online admissions and portfolio-wide email automation, partnering with an external agency to meet enrollment goals and building campaigns in Salesforce Marketing Cloud.

You will lead lifecycle emails, landing pages, and lead nurturing while supporting recruitment across Graduate & Executive Degree Programs. Hybrid work arrangement.

Qualifications

• Bachelor’s degree required.
• Minimum 2 years of experience.
• Strong written communication skills.
• Ability to multitask and manage multiple stakeholders.

Responsibilities

• Manage MSBA Online admissions processing and scholarship decisions.
• Liaise with external partner for MSBA Online admissions and pipeline management.
• Support recruitment and admissions across Graduate & Executive Degree Programs.
• Build and deploy email communications, landing pages, and nurture workflows using Salesforce Marketing Cloud.
• Identify automation opportunities to maximize audience reach and candidate engagement.
• Experiment with subject lines, CTAs, send times to optimize campaigns.
• Monitor KPIs and report results to Director of Marketing Automation.

Skills

Multitasking

Interpersonal skills

Written communication

Attention to detail

Digital marketing

Education

Bachelor’s degree

Tools

Salesforce Marketing Cloud

Salesforce CRM

Google Workspace

Microsoft Office Suite (Word, Excel, PowerPoint)

Job description

Georgetown University McDonough School of Business seeks an Admissions Manager for Admissions and Marketing Automation. The role covers MSBA Online admissions and portfolio-wide email automation, partnering with an external agency to meet enrollment goals and building campaigns in Salesforce Marketing Cloud.

You will lead lifecycle emails, landing pages, and lead nurturing while supporting recruitment across Graduate & Executive Degree Programs. Hybrid work arrangement.