Marketing Operations & Automation Lead

American University; Washington (District of Columbia); Hybrid; USD 75,000 - 85,000; Full time

Job summary

American University in Washington, DC seeks a digital marketing leader for the Kogod School of Business. You will own the School's marketing technology ecosystem, constituent journeys, and analytics to support enrollment, brand, and engagement goals.

The role acts as HubSpot administrator and liaison across Admissions, program leadership, and IT. You will supervise a Marketing Automation Specialist and student workers, coordinating campaigns, automation, and data-driven improvements.

Qualifications

• Bachelor's degree or equivalent in marketing, communications, business, or related field.
• 5–8 years of relevant experience in digital marketing, demand generation, or marketing automation.
• Hands-on expertise in HubSpot or comparable marketing automation and CRM platforms.
• Experience managing a website in CMS with SEO and accessibility best practices.
• Ability to define KPIs, build dashboards, and analyze funnel performance.

Responsibilities

• Lead digital marketing strategy and plan campaigns across channels to meet enrollment and engagement goals.
• Own marketing automation, audience segmentation, workflows, and lead scoring in HubSpot.
• Establish KPIs, build dashboards, and produce regular performance and budget reports.
• Manage conversion pages in HubSpot CMS and maintain design-system and brand standards.
• Administer marketing technology stack and coordinate HubSpot–Salesforce integration.
• Supervise one Marketing Automation Specialist and student workers.

Skills

HubSpot

Google Analytics

Email marketing

Marketing automation

SEO

Team leadership

Content strategy

Education

Bachelor's degree in marketing, communications, business, or related field

Master's degree in marketing, business, analytics, or related field

Tools

HubSpot

Salesforce

HubSpot CMS

Job description

American University in Washington, DC seeks a digital marketing leader for the Kogod School of Business. You will own the School's marketing technology ecosystem, constituent journeys, and analytics to support enrollment, brand, and engagement goals.

The role acts as HubSpot administrator and liaison across Admissions, program leadership, and IT. You will supervise a Marketing Automation Specialist and student workers, coordinating campaigns, automation, and data-driven improvements.