Ad Operations Lead: Tagging, Data & Optimization

UNAVAILABLE; New York (NY); On-site; USD 89,000 - 142,000; Full time

Job summary

Zenith is seeking a capable candidate to manage tagging, data, measurement, and partner relationships to drive campaign efficiency. You will lead end-to-end operations, optimize data structures, and guide offshore teams to deliver best-in-class service to clients.

You will apply deep knowledge of ad serving, data management, and analytics tools, working with cross-functional teams to craft accurate reporting and scalable solutions.

Qualifications

• B.A. or B.S. in Marketing, Advertising or related field.
• Agency experience highly preferred.
• 3+ years with trafficking systems, tagging tools and data mining / reporting in Excel.
• Tagging experience is a necessity with understanding tag anatomy.
• Strong MS Excel skills, including formulas and tables.
• Experience with Google CM Floodlight or Tealium tag systems.
• Attention to detail and data quality control.
• Strong management and leadership capabilities.
• Excellent written and verbal communication.
• Ability to collaborate in a fast-paced digital team.
• Basic SQL skills are a plus.

Responsibilities

• Develop and enforce data nomenclature and taxonomy for clean data across the organization.
• Create team KPIs and plan using historical performance data.
• Advise on campaign setup, naming, and tagging.
• Serve as escalation point for internal tech questions from cross-functional teams.
• Identify data-structure efficiencies to improve planning and analytics.
• Assist in offshore trafficking/analytics teams to ensure top service.
• Establish and refine processes and training for on-time execution.
• Organize processes and technologies with TAAG leads.
• Manage partners and industry outreach to improve ad operations.
• Collaborate with media/analytics to develop data management and reporting solutions.
• Develop and enforce data nomenclature across the organization.
• Coordinate analytics data flow into outsourced tools.
• Partner with data/tech providers to improve reporting.
• Support and scale analytics dashboards and data platforms.
• Oversee deployment of ad servers and data tools.
• Train teams to use tools and adhere to best practices.
• Audit tech solutions and propose improvements.
• Define tech needs with Digital Directors across channels.
• Represent agency needs and identify new value for clients.

Skills

Agency experience

Trafficking systems

Tagging tools

Data mining / reporting

Excel

CM Floodlight

Tealium

SQL basics

Communication skills

Education

B.A. or B.S. in Marketing, Advertising or related field

Job description

Zenith is seeking a capable candidate to manage tagging, data, measurement, and partner relationships to drive campaign efficiency. You will lead end-to-end operations, optimize data structures, and guide offshore teams to deliver best-in-class service to clients.

You will apply deep knowledge of ad serving, data management, and analytics tools, working with cross-functional teams to craft accurate reporting and scalable solutions.