Ad Operations Manager — Data, Tagging & Optimization

Publicis Groupe; New York (NY); On-site; USD 89,000 - 142,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) plan

Paid time off

Parental and family care leave

Job summary

Publicis Groupe’s Zenith is seeking a seasoned Digital Operations professional in New York to drive tagging, data management, and campaign optimization. You will guide cross-functional teams, manage end-to-end ad operations, and partner with technology and analytics to deliver measurable client results.

Ideal candidates bring 3+ years in trafficking, data mining, tagging tools, and strong Excel skills, with agency experience preferred and a passion for data-driven storytelling.

Qualifications

• Bachelor’s degree in Marketing, Advertising or related field.
• Agency experience highly preferred.
• 3+ years with trafficking systems, tagging tools and data mining/reporting.
• Tagging expertise and deep tag anatomy knowledge for QA.
• Strong Excel skills with formulas and tables.
• Experience with CM Floodlight/Google tag systems preferred.

Responsibilities

• Own end-to-end operations from trafficking to optimization.
• Develop taxonomy to improve data cleanliness for client/internal use.
• Create team KPIs and plan using historical data.
• Advise on campaign setup including naming and tagging.
• Coordinate with offshore trafficking/analyst teams for delivery.
• Establish processes and training to ensure on-time execution.
• Collaborate with TAAG leads on tools and processes.
• Manage partner relationships and drive improvements in ad ops.
• Develop data management and reporting solutions with analytics teams.
• Identify new tools/systems to drive savings or revenue.

Skills

Tagging tools

Data mining / reporting

Excel

Education

Bachelor's degree in Marketing/Advertising or related

Tools

CM360

Flashtalking/Innovid

Double Verify

IAS

Google Analytics

Adobe tools

TMS

Job description

Publicis Groupe’s Zenith is seeking a seasoned Digital Operations professional in New York to drive tagging, data management, and campaign optimization. You will guide cross-functional teams, manage end-to-end ad operations, and partner with technology and analytics to deliver measurable client results.

Ideal candidates bring 3+ years in trafficking, data mining, tagging tools, and strong Excel skills, with agency experience preferred and a passion for data-driven storytelling.