Ad Operations Lead: Data, Tagging & Trafficking

Zenith; New York (NY); On-site; USD 89,000 - 142,000; Full time

Job summary

Zenith, a leading Publicis Groupe media agency, seeks a senior Operations professional in New York to manage tagging, data, measurement, and partner relationships for campaign efficiency. You will guide end-to-end operations from trafficking to optimization, ensuring data quality and scalable analytics across client accounts.

The role requires strong technical knowledge of ad serving tools, data mining, and reporting, with experience coordinating offshore teams and driving process improvements.

Qualifications

• B.A. or B.S. in Marketing, Advertising or related field.
• Agency experience highly preferred.
• 3+ years of experience with trafficking systems, tagging tools and data mining / reporting (CM360, Flashtalking/Innovid, DoubleVerify, IAS, Google Analytics, Adobe tools, TMS).
• Tagging experience is essential; strong understanding of tag anatomy is crucial for QA.

Responsibilities

• Develop and enforce data taxonomy to ensure data cleanliness for client and internal use.
• Create and plan Team KPIs using historical performance data.
• Advise on campaign setup (naming, tagging).
• Escalate internal technology questions across cross-functional teams.
• Identify efficiencies through data structure for planning and analytics insights.
• Assist in offshore trafficking/analyst teams and ensure best-in-class service.
• Establish processes and training parameters for flawless execution by ops teams.
• Organize processes and technologies with TAAG leads.
• Drive partnerships to improve ad operations solutions for clients.
• Collaborate on data management, reporting solutions and documentation of value.
• Coordinate with analytics to feed data into outsourced tools/systems.
• Support dashboards, toolsets, and data platforms across client teams.
• Assess and deploy new tech solutions to meet client needs.
• Ensure teams use current tools effectively via training.

Skills

Tagging experience

Data analysis

Excel proficiency

Google CM Floodlight

Tag management tools

Agency experience

Communication

SQL basics

Education

B.A./B.S. in Marketing/Advertising

Tools

CM360

Flashtalking/Innovid

DoubleVerify

IAS

Adobe tools

TMS

Job description

Zenith, a leading Publicis Groupe media agency, seeks a senior Operations professional in New York to manage tagging, data, measurement, and partner relationships for campaign efficiency. You will guide end-to-end operations from trafficking to optimization, ensuring data quality and scalable analytics across client accounts.

The role requires strong technical knowledge of ad serving tools, data mining, and reporting, with experience coordinating offshore teams and driving process improvements.