Ad Operations Lead - Data, Tagging & Tech

Publicis Groupe Holdings B.V

New York (NY)

On-site

USD 89,000 - 142,000

Full time

14 days+

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Benefits offered by this job

Medical coverage

Dental and vision

401k

Paid time off

Parental and family care leave

Job summary

Zenith, part of Publicis Groupe, seeks a seasoned Operations professional to manage end-to-end trafficking, tagging, data measurement, and partner relationships. You will drive campaign efficiency and develop technical expertise while collaborating with clients and internal teams.

Responsibilities include data taxonomy, KPI planning, campaign setup guidance, and ensuring best-in-class service delivery across offshore teams.

Qualifications

B.A. or B.S. in Marketing, Advertising or related field.
Agency experience highly preferred.
3+ years of experience with trafficking systems, tagging tools and data mining/reporting.
Tagging experience is a necessity with strong QA for data integrity.
Strong MS Excel skills and advanced formulas for reporting.
Experience with Google CM Floodlight or similar tag systems like Tealium.

Responsibilities

Develop and enforce data nomenclature and taxonomy for data cleanliness and client use.
Create team KPI plans using historical performance data.
Advise on campaign setup including naming and tagging conventions.
Serve as escalation point for internal technology questions by cross-functional teams.
Identify efficiencies through data structure to improve planning and analytics.