Ad Operations Lead: Tagging, Data & Measurement

Publicis Groupe ANZ; New York (NY); On-site; USD 89,000 - 142,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Parental leave

Paid time off

Job summary

Publicis Groupe ANZ is seeking a skilled Operations Lead for digital ad serving, measurement, and data management. You will manage end-to-end operations, from tagging to analytics, and partner with offshore teams to ensure best-in-class service delivery.

In this role you will develop data structures, establish processes, and drive efficiencies across cross-functional teams. The position requires strong Excel, tagging, and client-facing communication skills in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Advertising or related field.
• Agency experience highly preferred.
• 3+ years of experience working with trafficking systems, tagging tools and data mining / reporting functions in excel, or other similar tool. (CM360, Flashtalking/Innovid, Double Verify, IAS, Google Analytics, Adobe tools, TMS)
• Tagging experience is a necessity. A deep understanding of tag anatomy is crucial for implementation and QA purposes.
• Must have strong MS Excel skills, including formulas and tables used in reporting.
• Experience with Google CM Floodlight implementation QA and troubleshooting, or Tealium.
• Strong attention to detail and ability to QA data before delivering reports to clients.
• Strong management capabilities operationally and strategically.
• Outgoing and able to integrate with a fast-paced digital team.
• Excellent communication skills, written and spoken.

Responsibilities

• Develop and enforce data nomenclature and taxonomy for data cleanliness.
• Create team KPIs using historical performance data.
• Advise on campaign setup (naming, tagging).
• Serve as escalation point for internal technology questions.
• Identify efficiencies through data structuring for planning and analytics.
• Manage offshore trafficking / analyst teams for quality service.
• Establish processes and training for on-time execution by teams.
• Coordinate with TAAG leads on tools and processes.
• Develop and deploy data management and reporting solutions with analytics partners.
• Partner with data/technology providers to improve reporting.
• Scale analytics dashboards, toolsets, and data platforms across client teams.
• Identify opportunities to deploy new technology solutions.

Skills

Trafficking systems

Tagging tools

Data mining

Excel (formulas)

Google Analytics

Adobe tools

TMS

QA/accuracy

Communication skills

Education

Bachelor's degree in Marketing/Advertising or related field

Tools

CM360

Flashtalking / Innovid

DoubleVerify

IAS

Google Analytics

Adobe tools

TMS

Tealium

Job description

Publicis Groupe ANZ is seeking a skilled Operations Lead for digital ad serving, measurement, and data management. You will manage end-to-end operations, from tagging to analytics, and partner with offshore teams to ensure best-in-class service delivery.

In this role you will develop data structures, establish processes, and drive efficiencies across cross-functional teams. The position requires strong Excel, tagging, and client-facing communication skills in a fast-paced environment.