Paid Social Campaign Lead: Strategy & Optimization

Publicis Groupe; New York (NY); On-site; USD 50,065 - 73,944; Full time

Job summary

Zenith, part of Publicis Groupe, seeks a Campaign Manager to own strategic planning and execution for assigned clients, generating insights and implementing campaigns with support from Campaign Specialists.

The ideal candidate has online trafficking and campaign management experience, strong analytical and communication skills, and familiarity with bid management platforms and optimization. You will coach Campaign Managers and Specialists and participate in client meetings.

Qualifications

• Four-year college degree is required.
• 1+ years of experience in bid management, campaign management/optimization, or digital media operations.
• Client facing experience with ability to identify risks and manage through issues.
• Understanding of traditional and interactive media planning elements.
• Excellent communication and writing skills.
• Strong project management skills.

Responsibilities

• Plan, execute, manage, and optimize campaigns for agency clients (e.g. Meta, TikTok, Pinterest or Reddit) both independently and in support of senior team members.
• Demonstrate diligence and attention to detail throughout the full digital campaign life-cycle.
• Lead daily campaign maintenance and track campaign status and tracking questions.
• Oversee campaign QA to ensure accurate implementation, pacing and performance.
• Develop, grow, and maintain relationships with internal teams through exceptional client service.
• Traffic campaign tags into DSPs, Social APIs, or other ad tech environments.
• Partner with Analytics team on measurement reporting and insights generation.
• Provide regular performance insights and identify optimization opportunities.
• Attend client meetings as needed and share best practices across the team.

Skills

Campaign management

Bid management

Data analysis

Client communication

Project management

MS Office

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Zenith, part of Publicis Groupe, seeks a Campaign Manager to own strategic planning and execution for assigned clients, generating insights and implementing campaigns with support from Campaign Specialists.

The ideal candidate has online trafficking and campaign management experience, strong analytical and communication skills, and familiarity with bid management platforms and optimization. You will coach Campaign Managers and Specialists and participate in client meetings.