Activation PM: From Signed to Live Listings

Evolve; United States; Remote; USD 190,000 - 210,000; Full time

Benefits offered by this job

401(k) match

Parental leave

Medical benefits

Generous PTO

Job summary

Evolve is seeking a Principal Product Manager for Activation to own the journey from signed agreement to a live, bookable listing. You’ll drive activation rate, time to live, and 180-day retention by shaping the onboarding, photo, permits, and pricing flows.

You’ll partner with Onboarding, Operations, Lifecycle Marketing, and Funnel teams to reduce manual steps and unlock scalable growth, using SQL and Amplitude to measure cohorts and impact.

Qualifications

• 8+ years of product management, with meaningful time owning onboarding, activation or time-to-value.
• Experience in a two-sided marketplace or operations-heavy business, ideally on the supply or seller side.
• A track record of moving activation, conversion or early retention metrics, with the experiments to show for it.
• Experience partnering with operations or field teams to automate manual processes.
• Strong SQL and hands-on with product analytics tools like Amplitude — you build your own funnels and cohorts.
• Comfortable at the spec level with engineers, and able to take products from discovery through launch and iteration.
• AI-native working style — you use tools like Claude or Cursor in your daily work for specs, research synthesis and analysis; this is a baseline here, not a differentiator.
• Nice to have: experience with compliance-heavy or regulated onboarding (permits, licensing or credentialing), with vacation rental, real estate, hospitality or property management, and with multi-property or business customers alongside individual ones.

Responsibilities

• Own the product roadmap from signed agreement to a live, bookable listing, with activation rate, time to live and 180-day retained activations as the measures of success.
• Find where owners stall — property setup, photo scheduling, permits, rates, multi-property onboarding — and decide what to fix first and how.
• Build & Experiment.
• Ship product changes that take manual steps out of onboarding, from self-serve setup to automated scheduling and reminders.
• Run experiments end to end: write the hypothesis, scope the build, measure the result, make the call.
• Own activation instrumentation with analytics, so every step from signup to live can be measured by cohort.
• Partnership.
• Work closely with Onboarding and Operations, who run the process today, to change the system underneath it rather than adding more manual work.
• Partner with Lifecycle Marketing on the onboarding journey and with the Funnel Conversion PM on the handoff at signup.
• Talk to owners — single-property and portfolio — and turn what you learn into product decisions.

Skills

Product management

Onboarding/Activation

Metrics & Analytics

SQL

Two-sided marketplace

Operations collaboration

AI-native working style

Regulatory onboarding knowledge

Tools

Amplitude

Claude

Cursor

Job description

Evolve is seeking a Principal Product Manager for Activation to own the journey from signed agreement to a live, bookable listing. You’ll drive activation rate, time to live, and 180-day retention by shaping the onboarding, photo, permits, and pricing flows.

You’ll partner with Onboarding, Operations, Lifecycle Marketing, and Funnel teams to reduce manual steps and unlock scalable growth, using SQL and Amplitude to measure cohorts and impact.