Principal Product Manager- Activation

evolvevacationrental; United States; Remote; USD 190,000 - 210,000; Full time

Job summary

Evolve is seeking a seasoned product leader to own onboarding and activation in a fast-paced, two-sided marketplace. You’ll partner with Onboarding, Operations, and Lifecycle Marketing to remove friction and measure value from signup to live activation across the U.S.

Ideal candidates have 8+ years in product management, strong SQL, and a track record of boosting activation metrics through experiments and concrete product changes.

Qualifications

• 8+ years of product management experience with onboarding/activation ownership.
• Experience in two-sided marketplaces or operations-heavy businesses.
• Proven ability to move activation or retention metrics via experiments.
• Strong collaboration with operations and field teams to automate processes.
• Proficiency with analytics tools to build funnels and cohorts.
• Comfort translating specs into launch-ready product changes.

Responsibilities

• Own onboarding and activation initiatives across signup to live.
• Identify friction points in property setup, photo scheduling, permits, and pricing.
• Design experiments, scope builds, measure results, and decide next steps.
• Instrument activation analytics to track cohort performance.
• Partner with Onboarding, Operations, Lifecycle Marketing, and Funnel teams.
• Turn learnings into concrete product decisions with engineers.

Skills

Product management

Onboarding ownership

Activation optimization

SQL

Analytics tools

Cross-functional collaboration

AI tooling

Tools

Amplitude

SQL

Job description

At Evolve , we're on a mission to make vacation rental easy for everyone. Our high-performing, customer-obsessed team runs on curiosity, communication, and accountability-working together to create exceptional experiences for our owners and guests. Whether solving big challenges, delivering outstanding results, or celebrating wins, we approach every day with purpose and passion. If you're ready to join a mission-driven company where every teammate has the opportunity to thrive, Evolve might just be the place for you.

Why this role

Evolve is on a mission to make vacation rental easy for everyone, and that starts with the homeowners who trust us with their properties. Signing with Evolve is only the start. Before an owner earns a dollar, their home has to be set up, photographed, permitted, priced and listed - and every one of those steps is a place where owners stall or drop off.

The team

Growth owns Evolve's owner-acquisition funnel, from first impression through qualified lead and signup, and all of our marketing. This role extends Growth's product work past signup into activation, working side by side with the Onboarding team that runs the process today.

What you'll do

• Strategy & Roadmap
• Find where owners stall - property setup, photo scheduling, permits, rates, multi-property onboarding - and decide what to fix first and how
• Build & Experiment
• Ship product changes that take manual steps out of onboarding, from self-serve setup to automated scheduling and reminders
• Run experiments end to end: write the hypothesis, scope the build, measure the result, make the call
• Own activation instrumentation with analytics, so every step from signup to live can be measured by cohort
• Partnership
• Work closely with Onboarding and Operations, who run the process today, to change the system underneath it rather than adding more manual work
• Partner with Lifecycle Marketing on the onboarding journey and with the Funnel Conversion PM on the handoff at signup
• Talk to owners - single-property and portfolio - and turn what you learn into product decisions

What makes you a great fit

• 8+ years of product management, with meaningful time owning onboarding, activation or time-to-value
• Experience in a two-sided marketplace or operations-heavy business, ideally on the supply or seller side
• A track record of moving activation, conversion or early retention metrics, with the experiments to show for it
• Experience partnering with operations or field teams to automate manual processes
• Strong SQL and hands-on with product analytics tools like Amplitude - you build your own funnels and cohorts
• Comfortable at the spec level with engineers, and able to take products from discovery through launch and iteration
• AI-native working style - you use tools like Claude or Cursor in your daily work for specs, research synthesis and analysis; this is a baseline here, not a differentiator
• Nice to have: experience with compliance-heavy or regulated onboarding (permits, licensing or credentialing), with vacation rental, real estate, hospitality or property management, and with multi-property or business customers alongside individual ones

Compensation

Annual base salary range: $190,000 - $210,000 depending on relevant experience. This role will also be eligible to receive a variable annual bonus based on both company and individual performance.

Location

All Evolve team members must live in one of our approved locations by their first day. We can hire from anywhere in the U.S. except D.C. and Hawaii. Some positions may also have restrictions based on compensation in the following states: California, Maryland, New York, Pennsylvania, Rhode Island, and Washington. If you live in Colorado, you can work remotely anywhere in the state, at our downtown Denver office, or a hybrid of both! If you're planning to move soon, please let us know, and we'll be happy to review your application again.

How we reward Evolvers

We're intentional about offering benefits that empower every Evolver to thrive both professionally and personally because they're more than perks-they're investments in our customer-obsessed, high-performing team.

We believe in treating others as they want to be treated, providing benefits that deliver real value, and challenging the status quo to meet

California Applicant Privacy Policy | Evolve