Growth Architect: Scalable Acquisition & Activation

ASI Flow, Inc.; Delaware; Hybrid; USD 120,000 - 180,000; Full time

Job summary

ASI Flow, Inc. seeks a driven Growth Lead to build a measurable, repeatable growth system that compounds acquisition, activation, retention, conversion, and referral. You will define the thesis, baseline metrics, and the funnel from discovery to paid conversion.

In 12 months, you will demonstrate activation improvements, refine retention and conversion metrics, and establish a product-growth feedback loop. The role includes leading growth experiments, identifying top acquisition sources, and,

Qualifications

• Proven ability to design a measurable growth system across acquisition, activation, retention, conversion and referral.
• Demonstrated experience building a growth analytics and experimentation program.
• Auditing instrumentation to identify key activation events and top-of-funnel sources.
• Lead and launch high-confidence growth experiments and establish a durable growth model.
• Establish a product-growth feedback loop and growth organization when warranted.

Responsibilities

• Establish the growth baseline and define the funnel from discovery through paid conversion.
• Audit instrumentation and identify the critical activation event.
• Identify top acquisition sources and build the experiment backlog.
• Launch first high-confidence experiments and demonstrate activation improvements.
• Build the initial growth organization where justified.

Job description

Build a measurable, repeatable growth system that compounds acquisition, activation, retention, conversion, and referral.

Growth experimentation Lifecycle strategy Growth analytics Acquisition channel testing Funnel optimization Activation initiatives Referral mechanics Growth communication

The mandate — what exists because you joined

Every leadership hire here must answer one question: what measurable outcomes should exist twelve months later because you joined? This is the working answer — refined together during the process, then written into your offer.

T+90 days — diagnose and set the thesis

• Establish the growth baseline
• Define the funnel from discovery through paid conversion
• Audit instrumentation
• Identify the critical activation event
• Identify the highest-performing acquisition sources
• Build the experiment backlog
• Launch the first high-confidence experiments

T+180 days — the system is running

• Demonstrate measurable activation improvement
• Improve at least one important retention or conversion metric
• Establish the lifecycle system
• Test referral and viral mechanics
• Determine which acquisition channels deserve scaling
• Establish the product–growth feedback loop

T+365 days — the function is durable

• Establish a durable growth model
• Demonstrate multiple repeatable acquisition mechanisms
• Demonstrate meaningful contribution from organic and referral loops
• Build the initial growth organization where justified

The evidence bar

The strongest applications demonstrate: A growth outcome you personally influenced, with clear before/after metrics.

Compensation

The approved cash range for this mandate is in final review. It is published here before the process opens, and stated plainly in the first conversation — we do not make compensation a discovery exercise.

Commercially accountable mandate — includes a clearly defined performance-linked component on top of base cash.

No cover letter. Answer these 3 questions — they are the application:

• 1 Describe a growth outcome you personally influenced — with the before/after numbers and exactly what you did.
• 2 Pick one growth loop you believe could compound for a product like Hyper. Why that one, and what would falsify the bet?
• 3 Tell us about an experiment that failed and what it changed about your model of the user.

The application takes the answers directly — plus links to work you're proud of, your location, and your compensation expectation. Using AI to prepare is welcome; transparency about how is appreciated. Prefer email? The same answers to [e-mail] work exactly as well.

We never ask candidates for payment, equipment purchases, passwords, or banking credentials. Verify anything suspicious with us directly before sharing personal information.