Lead Product Development Manager: Acquisition Strategy

DIRECTV, LLC; El Segundo (CA); Remote; USD 111,000 - 202,000; Full time

Job summary

DIRECTV, LLC is seeking a strategic, business-minded professional to shape and drive acquisition strategy for DIRECTV FOR BUSINESS. You’ll partner with Marketing, Sales, and Product to create offers, pricing, and go-to-market plans that drive new customer growth.

Grounded in data and analytics, you’ll build compelling business cases, evaluate channels, and manage the customer lifecycle from acquisition through early tenure.

Qualifications

• Experience in acquisition strategy, growth strategy, product marketing, or go-to-market planning, ideally in B2B, media, or subscription businesses.
• Experience working with marketing, campaign planning, offer development, customer targeting, and marketing performance.
• Strong financial acumen and experience developing business cases, financial models, forecasts, or investment analyses.
• Strategic thinker who can translate market and customer insights into actionable acquisition plans.
• Demonstrated ability to work cross-functionally and influence decisions across diverse teams.
• Strong problem-solving skills and comfort operating in ambiguous, fast-moving business environments.

Responsibilities

• Help shape and execute acquisition strategy across DIRECTV FOR BUSINESS verticals, channels, and customer segments, identifying growth opportunities and setting priorities.
• Develop acquisition offers, pricing approaches, and go-to-market plans in partnership with Marketing, Sales, and Product to drive new customer growth.
• Evaluate channel and partner strategies, including dealers, direct sales, digital, and strategic partners, and recommend where to invest, scale, or adjust.
• Partner to manage the customer lifecycle from an acquisition standpoint, aligning targeting, onboarding, and early-tenure experiences to bring in high-quality, long-term customers.
• Monitor the competitive landscape and market trends to inform acquisition positioning and strategic direction.
• Develop comprehensive business cases for new initiatives, offers, partnerships, and strategic opportunities, including financial assumptions, expected benefits, costs, risks, and key sensitivities.
• Apply strong financial acumen to evaluate revenue opportunity, profitability, unit economics, ROI, and tradeoffs to support prioritization and investment decisions.
• Define success metrics and KPIs for acquisition initiatives, track and analyze performance, and use the results to refine strategy and guide future investments.

Skills

Acquisition strategy

Growth strategy

Go-to-market planning

Financial modeling

Cross-functional collaboration

Strategic thinking

Analytical storytelling

Job description

We are seeking a strategic, business-minded professional to help shape and drive acquisition strategy across DIRECTV FOR BUSINESS customer acquisition channels. This role will partner closely with Marketing and other cross-functional teams to define acquisition priorities, develop offers and go-to-market plans, build business cases, and assess financial opportunities and tradeoffs. Grounded in data and analytics, this role will turn insights into clear, compelling stories that guide business decisions.

Here’s what you’ll do: Help shape and execute acquisition strategy across DIRECTV FOR BUSINESS verticals, channels, and customer segments, identifying growth opportunities and setting priorities. Develop acquisition offers, pricing approaches, and go-to-market plans in partnership with Marketing, Sales, and Product to drive new customer growth. Evaluate channel and partner strategies, including dealers, direct sales, digital, and strategic partners, and recommend where to invest, scale, or adjust. Partner to manage the customer lifecycle from an acquisition standpoint, working with Marketing, Product, Sales, Customer Experience, and Business Analytic teams to align targeting, onboarding, and early-tenure experiences so acquisition strategies bring in high-quality, long-term customers. Monitor the competitive landscape and market trends to inform acquisition positioning and strategic direction. Develop comprehensive business cases for new initiatives, offers, partnerships, and strategic opportunities, including financial assumptions, expected benefits, costs, risks, and key sensitivities. Apply strong financial acumen to evaluate revenue opportunity, profitability, unit economics, return on investment, and tradeoffs to support prioritization and investment decisions. Define success metrics and KPIs for acquisition initiatives, track and analyze performance, and use the results to refine strategy and guide future investments.

What you’ll need to be successful:

• Experience in acquisition strategy, growth strategy, product marketing, or go-to-market planning, ideally in B2B, media, or subscription businesses.
• Experience working within, or in close partnership with, a marketing organization, with a solid understanding of campaign planning, offer development, customer targeting, and marketing performance.
• Strong financial acumen and experience developing business cases, financial models, forecasts, or investment analyses.
• Strategic thinker who can translate market and customer insights into actionable acquisition plans.
• Demonstrated ability to work cross-functionally and influence decisions across diverse teams.
• Strong problem-solving skills and comfort operating in ambiguous, fast-moving business environments.

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data.

Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This is a remote position that can be located anywhere in the United States, with the exception of Alaska. #LI-Remote

A career with us comes with big rewards: DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones.

Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES:

• Low (N1): $111,122 - $166,583
• Mid (N2): $116,970 - $175,350
• High (N3): $128,667 - $192,885
• Top (N4): $134,516 - $201,653

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

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DIRECTV has been at the forefront of entertainment for nearly three decades. Focused on our people, vendors, and customers, we’re committed to providing unparalleled entertainment experiences where, when and how people want it. Are you ready to join us as we’re reimagining what’s possible?