Account Executive III, Sales

Nexstar Media Group, Inc.; Wheeling (WV); On-site; USD 45,000 - 75,000; Full time

Job summary

WTRF is seeking a Sales Account Executive to generate advertising revenue by calling on agencies, pursuing new prospects, and selling television advertising solutions. You will build relationships with local businesses, manage accounts, and deliver compelling presentations to showcase the impact of TV advertising.

Responsibilities include developing advertising schedules, explaining rate options, and collaborating with station staff to place ads.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Minimum one year of sales experience, preferably in media.
• Valid driver's license with acceptable driving record.
• Experience achieving long-range objectives and implementing strategies.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

Responsibilities

• Generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Skills

Sales experience

Presentation skills

Relationship building

Communication skills

Self-motivation

Education

Bachelor’s degree in Marketing, Advertising or Mass Communications, or related field

Tools

Office equipment

Job description

The WTRF Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills:

• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year’s experience in sales, preferably in the media field.
• Valid driver’s license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.