Account Executive III, Sales

NAB Leadership Foundation; Bakersfield (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

NAB Leadership Foundation in Bakersfield, CA seeks a Sales Account Executive who generates advertising revenue by calling on established agencies, pursuing new prospects, and convincing clients of television advertising's merits.

You will build relationships, present solutions, coordinate with station personnel, and manage client accounts to meet revenue goals, while delivering compelling advertising schedules and campaigns.

Qualifications

• Bachelor's degree or equivalent combination of education and work experience.
• Minimum one year of sales experience, preferably in media.
• Valid driver's license with clean driving record.
• Experience achieving long-range objectives and executing strategies.
• Proficiency with computers and office equipment.

Responsibilities

• Generates advertising revenue by calling on established agencies and new prospects.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains advertising options to clients and demonstrates how TV advertising will promote their products or services.
• Provides clients with rate information for advertising placement across media.
• Develops advertising schedules with clients and station personnel responsible for placing ads.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Skills

Sales experience

Prospecting

Relationship building

Communication skills

Computer proficiency

Education

Bachelor's degree in Marketing, Advertising or Mass Communications, or equivalent

Tools

Office equipment familiarity

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills :

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.