Account Executive III, Sales

Nexstar Media Group, Inc.; Sioux City (IA); On-site; USD 55,000 - 90,000; Full time

Job summary

Nexstar Media Group, Inc. in Sioux City, IA, is seeking a Sales Account Executive to drive television advertising revenue by calling on agencies and new prospects. You will present compelling campaigns and tailor media plans to client needs.

The role emphasizes building relationships with local businesses, delivering persuasive presentations, and coordinating with station staff to place ads. A strong track record in sales and familiarity with advertising is valued.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Minimum one year of sales experience, preferably in media.
• Valid driver's license with clean record.
• Experience achieving long-term revenue objectives.

Responsibilities

• Generates advertising revenue by calling on established agencies and new prospects.
• Delivers sales presentations and explains how advertising helps clients meet goals.
• Maintains and grows assigned client accounts and develops new ones.
• Prepares advertising schedules with clients and station personnel.
• Provides pricing information for advertising across media channels.

Skills

Sales experience

Advertising knowledge

Relationship building

Cold calling

Presentation skills

Computer proficiency

Education

Bachelor's degree in Marketing/Advertising or related field

Job description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills:

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.