Account Executive

Tassel; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Tassel is a leading higher education technology company helping colleges strengthen engagement across the student lifecycle. Tassel is seeking an Account Executive to own the full sales cycle, prospecting to closing, selling into colleges, universities, and higher ed-adjacent organizations.

You will build and manage relationships with campus stakeholders, use AI-powered tools for targeted outreach, and collaborate with marketing and customer success to ensure long-term account health.

Qualifications

• 2+ years closing experience in B2B SaaS.
• Experience selling into higher education or ed tech preferred.
• Proven ability to own full sales cycle and hit quota.
• Comfort using modern AE tech stack and data-driven prioritization.
• Excellent written and verbal communication; consultative approach.
• Self-starter with territory ownership; willingness to travel.

Responsibilities

• Own and grow a pipeline of prospective higher ed accounts across a large US territory.
• Run a consultative, full-cycle sales process: prospecting, discovery, demo, proposal, negotiation, and close.
• Build and manage relationships with key stakeholders at colleges and universities.
• Use AI-powered prospecting tools to identify and personalize outreach.
• Partner with marketing on territory campaigns and events.
• Collaborate with Customer Success to ensure smooth handoffs and account health.
• Maintain CRM hygiene and provide reliable forecasting to leadership.
• Represent Tassel at industry conferences and events.

Skills

Closing experience

Higher ed sales

Quota achievement

CRM proficiency

Strong communication

Self-motivated

Travel willingness

Tools

CRM (Salesforce)

Sales engagement tools

Prospecting tools

Job description

Tassel is a leading higher education technology company that helps colleges and universities strengthen engagement across the entire student lifecycle. Our platform supports institutions with solutions for commencement, alumni engagement, advancement, and campus communications, empowering schools to create meaningful experiences and lasting connections. We're a fast-growing, customer-focused team passionate about building innovative technology that helps our partners better serve their communities.

The Role

As an Account Executive, you'll manage the full sales cycle, from prospecting to closing, selling into colleges, universities, and higher ed-adjacent organizations. You'll be a key driver of Tassel's growth, working cross-functionally with marketing, customer success, and product to represent the voice of the customer and close deals that matter.

What You'll Own

• Own and grow a pipeline of prospective higher ed accounts across a large US territory
• Run a consultative, full-cycle sales process: prospecting, discovery, demo, proposal, negotiation, and close
• Build and manage relationships with key stakeholders at colleges and universities (admissions, enrollment, student success, IT, etc.)
• Use AI-powered prospecting tools to identify, research, and personalize outreach to target accounts, improving speed and quality of pipeline generation
• Partner with marketing on territory-specific campaigns and events (including conference travel as needed)
• Collaborate with Customer Success to ensure smooth handoffs and strong long-term account health
• Maintain accurate CRM hygiene and provide reliable forecasting to leadership
• Represent Tassel at industry conferences and events

What You Bring

• At least 2+ years of closing experience as an Account Executive, ideally in B2B SaaS
• Experience selling into higher education, ed tech, or a related market strongly preferred
• Proven ability to manage a full sales cycle and consistently hit or exceed quota
• Strong command of the modern AE tech stack (CRM, sales engagement tools, prospecting tools) and comfort using data to prioritize pipeline
• Excellent written and verbal communication skills; ability to run a compelling, consultative sales process
• Self-starter who thrives with autonomy and territory ownership
• Willingness to travel within territory for on-site meetings, campus visits, and conferences