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An established industry player is seeking a dynamic Account Executive to drive revenue through innovative sponsorships and advertising. This role is pivotal in enhancing community engagement and advancing the mission of public media. The ideal candidate will possess extensive sales experience, particularly in digital media, and demonstrate exceptional relationship-building skills. You'll be responsible for developing tailored sponsorship opportunities and collaborating with various teams to ensure seamless execution. If you're passionate about public media and eager to make a difference, this is the perfect opportunity for you.
The Account Executive is responsible for generating revenue through underwriting, sponsorships, advertising, and corporate partnerships that support Koahnic Broadcast Corporation’s public radio and digital programming.
This role is central to Koahnic’s long-term sustainability and advancing its mission to serve local, national, and international audiences. The Account Executive will cultivate relationships, secure funding, and develop customized sponsorship opportunities that align with clients’ marketing goals and Koahnic’s values.
Key Responsibilities
Sales & Revenue Generation
-Produce revenues through sales and manage relationships for renewing and new Koahnic clients, including large and small independent businesses and nonprofit agencies, as well as advertising/marketing agencies.
-Prospect new business across our platforms from new and/or existing corporate partners.
-Achieve revenue goals as set by the Chief Development Officer, CEO, and Koahnic Broadcast Corporation’s Board of Directors.
-Negotiate underwriting and advertising packages, pricing, terms, and on-air (radio) copy that conforms to FCC regulations, as well as Koahnic’s policies.
Client Relationship Management
-Develop and build strong relationships with clients and agencies to sell, execute, and renew media sales across local KNBA-FM broadcasts, weekday national broadcasts of Native America Calling and National Native News, weekly broadcasts of Indigefi, special program broadcasts, and digital and streaming platforms to agency media buyers and direct to clients.
-Cultivate and maintain strong relationships with assigned accounts, collaborating with clients to develop tailored underwriting and advertising proposals, as well as other opportunities to support Koahnic.
-Research and analyze prospective and existing clients to understand their goals, marketing strategies, and community involvement, aligning Koahnic’s sponsorship and advertising opportunities with their objectives.
Market Research & Strategy
-Analyze audience and market research to identify prospective clients and align them with Koahnic’s audiences through tailored underwriting, sponsorship, and advertising opportunities.
-Diligently seek, solicit, and cultivate new and prospective clients through cold calling, direct face-to-face contact, and sustained relationships throughout the business, non-profit, and tribal communities.
Creative & Compliance Responsibilities
-Develop and manage underwriting copy and creative assets, ensuring strict adherence to FCC regulations and Koahnic Broadcast Corporation's policies; collaborate with peers and management to maintain compliance and uphold industry standards.
Collaboration & Internal Coordination
-Collaborate with Traffic & Billing, Community Outreach/Events, and Programming teams to develop and support sponsorship packages for live events, ensure seamless sponsorship execution, drive revenue generation, and strengthen client relationships.
-Represent Koahnic at events and other community functions.
Community Engagement & Brand Representation
-Engage the community at large; attend occasional community meetings or other functions as appropriate to support client cultivation and stewardship.
-Develop and support initiatives that recognize and engage sponsors, donors, and community partners, including creating underwriting packages for donor recognition events and other philanthropic opportunities.
Mission Alignment & Organizational Commitment
-Demonstrate a passion for the importance, urgency, and power of Native public media and journalism to improve lives, as well as a desire to work in a trusted organization that serves the educational, cultural, and informational needs of local, national, and international audiences.
Other Responsibilities
-Other duties as needed and/or assigned.
Bachelor's degree or an equivalent combination of education and experience;
Seven years of sales experience in national media, a major media market, commercial media, or public media.
Digital media sales and relationship management experience required. Nonprofit fundraising experience is a plus.
Strong knowledge of public media and governing FCC rules for compliance is preferred.
Proficiency in Microsoft Word, Excel, PowerPoint, and other software and tools relevant to sales and business.
Excellent sales, presentation, interpersonal, relationship-building, and communication skills—both written and verbal—for a wide variety of audiences.
Demonstrated ability to set and achieve fundraising goals and meet individual and department deadlines.
Strong self-motivation in carrying out responsibilities, organizing and prioritizing multiple tasks, and meeting deadlines.
Collaborative working style with the ability to establish collegial, effective working relationships.
Commitment to maintaining confidentiality and a high degree of accuracy.
The Account Executive will work remotely.