Account Executive

El Toro.com; Louisville (KY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

El Toro is seeking an Account Executive to own a national territory and drive new business with agencies and brands across multiple verticals. You will prospect via email, phone, Zoom, LinkedIn, in-person meetings, and conferences, lead discovery calls, and guide clients from initial conversation through onboarding and first campaigns.

Collaborate cross‑functionally to craft solutions, build lasting relationships remotely and in-person from Louisville, and help clients grow with El Toro’s

Qualifications

• 2+ years of new business development experience (hunting, not farming).
• Experience selling into a national or regional territory.
• Preferred: digital advertising, media, martech, adtech, or agency-side sales.
• Strong consultative selling skills with the ability to simplify complex concepts.

Responsibilities

• Hunting new business with a national territory and pipeline development.
• Prospecting/outreach via email, phone, Zoom, LinkedIn, in-person meetings, and conferences.
• Leading intro calls and consultative discovery to align client needs with El Toro’s platform.
• Selling from first conversation through onboarding and campaign launch; ongoing relationship management.
• Leveraging MatchBack analysis and insights to optimize audiences and grow partnerships.
• Collaborating cross-functionally to craft smart solutions for advertiser needs.
• Building strong relationships with clients remotely and in-person.

Skills

New business development

Territory sales

Consultative selling

Digital advertising

Client relationships

Prospecting

Tools

Salesforce

Job description

El Toro is one of Louisville’s fastest-growing tech companies. We’re changing the way advertisers reach real people in their real homes. Our patented technology (25 patents and counting) is redefining what’s possible in digital advertising by giving brands true transparency, precision, and attribution in an industry that doesn’t often offer any of that.

We’re looking for a driven Account Executive to help us grow our national footprint and bring our solution to the agencies and brands who need it most.

What You’ll Do

As an Account Executive, you will own a national territory and be responsible for driving new business within key verticals such as home services, higher education, automotive, finance, healthcare, home furnishings, and more.

Your day‑to‑day will include:

• Hunting new business with at least 2+ years of proven experience generating your own pipeline.
• Prospecting and outreach via email, phone, Zoom, LinkedIn, in-person meetings, and conferences.
• Leading intro calls and consultative discovery to understand client challenges and align them with El Toro’s targeting platform.
• Selling into agencies and direct brands—from first conversation through onboarding and first campaign launch, and ongoing long-term relationship management (in partnership with the designated Account Manager)
• Leverage our MatchBack analysis and campaign insights to help clients optimize audiences, improve results, and grow into long-term partners.
• Collaborating cross‑functionally with internal teams to craft smart, out‑of‑the‑box solutions for unique advertiser needs.
• Building strong, lasting relationships with clients at every level, both remotely and in-person.
• Thinking creatively, critically, and entrepreneurially in a role where your ideas actually get implemented.

What We’re Looking For

• 2+ years of new business development experience (hunting, not farming).
• Experience selling into a national or regional territory.
• Preferred: digital advertising, media, martech, adtech, or agency‑side sales experience.
• Strong consultative selling skills and the ability to simplify complex concepts for clients.
• Curiosity, grit, coachability, and a self-starter mindset.
• Comfort operating in fast‑moving, entrepreneurial environments.

What You’ll Get Working at El Toro

• The chance to sell a best‑in‑class digital advertising solution in a $790B+ growing industry.
• Access to a patented technology stack that gives you a real competitive edge.
• A fast‑paced, fun, and open culture with an entrepreneurial spirit.
• A work environment headquartered in the heart of Louisville’s NuLu District
• Friendly office dogs, flexible team culture, and leadership that listens.
• Room to grow your book of business and build a long, stable, lucrative career.
• The opportunity to join a team where your ideas matter and get implemented quickly.

Why This Role Matters

As an Account Executive, you’ll be a key driver of El Toro’s growth by bringing our technology to the brands and agencies that need a better way to connect with real households. You’ll shape how the industry thinks about transparency, measurement, and digital advertising success.

If you’re hungry, curious, and ready to sell a product that actually works, we’d love to meet you.