Manager, Account-Based Marketing (ABM)

Portnox; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Portnox is seeking a Marketing ABM Lead to own the build-out of our account-based marketing motion in Austin, TX. You will define channel mix across content, display, social, email, and events, always-on and evolving to engage named target accounts and their buying committees.

You will design messaging by segment and persona, refresh campaigns with new assets, and collaborate with SDRs to ensure messaging aligns with broader outreach.

Qualifications

• 4-6+ years in B2B demand generation or ABM, ideally building/scaling ABM from the ground up.
• Hands-on experience with ABM/intent platforms (e.g., 6sense) and content syndication vendors (TechTarget, BrightTalk).
• Experience running paid social campaigns targeted at named accounts (e.g., LinkedIn).
• Experience with a marketing automation platform and a sales engagement tool (e.g., Outreach).
• Experience with CRM platforms (e.g., Salesforce) and account-level reporting/analytics tools.
• Track record partnering closely with SDR/BDR teams and leading recurring working sessions.
• Strong analytical and reporting skills with account-level dashboards.
• Strategic mindset with a hands-on approach to building programs from scratch.
• Bachelor's degree in Marketing/Business/Communications or equivalent practical experience.
• Experience in cybersecurity/IT or other technical B2B areas is a plus.

Responsibilities

• Design and build a repeatable ABM campaign framework across content, display, paid social, email, and events.
• Define messaging and assets by segment and persona for target accounts and buying committees.
• Treat campaigns as always-on motions updated with new content and webinars.
• Manage ongoing account-based content syndication and display/programmatic advertising.
• Own paid social and intent-triggered email programs, coordinating with SDRs and outreach teams.
• Align marketing campaigns with SDR outreach for cohesive messaging and timing.
• Plan and execute high-touch account engagement events for priority accounts.
• Lead regular campaign execution reviews with SDRs and ensure cross-channel coordination.
• Build reports on account engagement, intent progression, and funnel progression.

Skills

ABM strategy

Campaign design

Channel marketing

Analytics & reporting

SDR alignment

Marketing automation

CRM (Salesforce)

Sales enablement

Education

Bachelor's degree in Marketing/Business/Communications

Tools

6sense

TechTarget

BrightTalk

Outreach

Salesforce

Job description

Department: Marketing

Location: Austin, TX

Description

This role owns the build-out of Portnox's account-based marketing (ABM) motion — an end-to-end demand creation framework, tightly aligned with the SDR team, that drives awareness, consideration, and demand across a defined set of target accounts and the contacts within their buying committees. You'll have latitude to define the channel mix — content, display, social, email, and events — but every campaign should be treated as an always-on motion that evolves over time and connects back to specific contacts within named target accounts, not a one-off push.

Key Responsibilities

Program & Motion Design

• Design and build a repeatable ABM campaign framework spanning content syndication, display/programmatic, paid social, email, and event channels
• Define messaging and asset requirements by segment and persona so campaigns speak directly to each role within a target account's buying committee
• Treat every campaign as an always-on motion, continuously refreshing with new content, assets, webinars, and other engagement opportunities

Channel Execution

• Manage always-on content syndication programs refreshing targeting and creative on a regular cadence to generate engaged contacts within target accounts
• Own account-based display/programmatic advertising through an ABM or intent-data platform (e.g., 6sense), refreshing target account lists regularly and optimizing for message relevance and opportunity creation
• Manage paid social campaigns (e.g., LinkedIn) targeted at buying committee contacts within named accounts
• Own intent-triggered email programs across marketing automation and ABM platforms, and partner with SDRs on their sales engagement sequences
• Align with SDR-led outreach so messaging and timing stay consistent with the broader campaign
• Help plan and execute high-touch account engagement events (e.g., executive dinners and roundtables) for priority accounts

Sales & SDR Alignment

• Lead regular campaign execution meetings with the SDR team to align on target accounts, messaging, timing, and follow-up
• Serve as the connective tissue between marketing programs and SDR outreach so every touch feels coordinated rather than siloed

Reporting & Analytics

• Build reporting that shows account-level movement: engagement, intent-signal progression, and stage advancement through the funnel
• Report against the core goal of opportunity creation within defined target accounts tying activity across every channel back to pipeline outcomes

What Success Looks Like

• Consistent opportunity creation within defined target accounts
• A repeatable, documented ABM playbook that scales beyond any single campaign
• Regular working alignment with the SDR team, with clear shared visibility into target account status
• Reporting that shows account engagement and progression, not just individual lead activity

Skills, Knowledge, and Expertise

• 4-6+ years in B2B demand generation or account-based marketing, ideally having built or scaled an ABM program from the ground up
• Hands-on experience with an ABM/intent platform (e.g., 6sense) and content syndication vendors (e.g., TechTarget, BrightTalk)
• Experience running paid social campaigns targeted at named accounts (e.g., LinkedIn)
• Experience with a marketing automation platform and a sales engagement tool (e.g., Outreach)
• Experience with CRM platforms (e.g., Salesforce) and account-level reporting/analytics tools
• A track record of partnering closely with SDR/BDR teams — comfortable leading recurring working sessions and holding channels accountable to shared account goals
• Strong analytical and reporting skills, with experience building account-level (not just lead-level) dashboards
• A strategic mindset paired with a willingness to be hands-on and build programs from scratch
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• Experience in cybersecurity, IT, or another technical B2B category is a plus