ABM Marketing Lead – Large Enterprise (Always-On)

PayPal Inc.; Austin (TX); On-site; USD 131,000 - 194,000; Full time

Job summary

PayPal in Austin, TX is seeking an experienced ABM Marketing Manager to own always‑on ABM programs for the Large Enterprise segment and nurture named accounts that drive pipeline. You will partner with Sales and Product Marketing to translate strategy into measurable demand and revenue.

You will design campaigns, coordinate events, and manage target accounts while leveraging CRM and marketing tech to optimize performance.

Qualifications

• 7+ years of relevant work experience in B2B or ABM campaigns.
• Bachelor's degree or equivalent experience required.
• Strong knowledge of digital marketing channels and marketing tech.
• Experience with Salesforce and Demandbase.
• Excellent communication and cross‑functional collaboration with sales.

Responsibilities

• Design and run ABM programs and always‑on nurture for Lg Enterprise.
• Coordinate ABM events, webinars, and industry engagements.
• Manage target account lists and account segmentation.
• Collaborate with Sales, Product Marketing, and Partners.
• Measure ABM performance and optimize strategies.

Skills

ABM campaigns

B2B marketing

Nurture programs

Digital marketing

Marketing technology

CRM collaboration

Sales alignment

Education

Bachelor's degree or equivalent experience

Tools

Salesforce

Demandbase

Marketing automation

Job description

PayPal in Austin, TX is seeking an experienced ABM Marketing Manager to own always‑on ABM programs for the Large Enterprise segment and nurture named accounts that drive pipeline. You will partner with Sales and Product Marketing to translate strategy into measurable demand and revenue.

You will design campaigns, coordinate events, and manage target accounts while leveraging CRM and marketing tech to optimize performance.