ABM & Field Marketing Manager | B2B Tech Growth

Bandwidth Recruitment; Raleigh, Northern (NC, KY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, Vision, & Dental coverage

4 weeks paid PTO

PTO embargo policy

Mahalo moments program

Wellness & nutrition support

Job summary

Bandwidth is seeking a dedicated marketer to serve a sales team with account-based strategies and comprehensive campaigns that build pipeline and engage top targets. The role focuses on optimizing top target engagement and driving revenue growth through ABM-driven programs.

You will collaborate closely with product marketing, creative services, and the digital marketing team to ensure messaging consistency and effective multi-channel campaigns across events, email, social media, and direct mail.

Qualifications

• Bachelor's degree required.
• At least four years experience in a similar marketing role for a fast-growing B2B technology company (ideally software).
• Deep knowledge of the marketing funnel and multi-channel campaigns (advertising, email, events, direct mail).
• Experience with marketing tools and marketing automation preferred.

Responsibilities

• Own and align ABM-led campaigns to build and advance pipeline.
• Create and execute strategic marketing plans for consistent messaging and revenue growth.
• Collaborate with integrated marketing and sales to optimize lead follow-up and account engagement.
• Develop target account plans with sales leadership to maximize pipeline and revenue.

Skills

ABM strategy

Multi-channel marketing

Content marketing

Social media

Lead nurturing

Education

Bachelor's degree

Tools

Marketo

Salesforce

Marketing automation platforms

Job description

Bandwidth is seeking a dedicated marketer to serve a sales team with account-based strategies and comprehensive campaigns that build pipeline and engage top targets. The role focuses on optimizing top target engagement and driving revenue growth through ABM-driven programs.

You will collaborate closely with product marketing, creative services, and the digital marketing team to ensure messaging consistency and effective multi-channel campaigns across events, email, social media, and direct mail.