ABM & Field Marketing Lead

Bandwidth Inc.; Raleigh (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Company-paid medical, vision, and dent

Four weeks of PTO

PTO embargo policy

Additional PTO through volunteer hours

Job summary

Bandwidth in Raleigh, NC is seeking an experienced marketer to serve as the dedicated ABM marketer for a sales team, creating and implementing account-based strategies and campaigns designed to build pipeline and engage top targets throughout the buying journey.

You will own a strategic plan, coordinate multi-channel tactics, partner with sales leadership to align targets, monitor performance in ABM dashboards, and help optimize outreach to accelerate revenue growth.

Qualifications

• Bachelor's degree required.
• 4+ years in a similar B2B tech marketing role.
• Deep knowledge of funnel marketing; experience running multi-channel marketing programs (advertising, email, events, direct mail); content marketing and social media experience.
• Comfortable working with a lot of different marketing tools/software; Marketing automation experience preferred

Responsibilities

• Ownership and responsibility for keeping pulse on sales pipeline needs, delivering and defining top targets and ABM-ready leads as part of comprehensive campaigns designed to build and advance pipeline.
• Create and execute a strategic marketing plan that ensures messaging and campaign consistency designed to drive engagement with new prospects and achieve overall revenue and pipeline growth targets
• Work hand in hand with integrated marketing manager to employ a mix of creative tactics, including multi-touch, multi-channel nurture programs, content marketing; events; direct mail, social media
• Partner with sales leadership to monitor lead follow-up in the critical stages of buying journey and understand overall goals for the team and create custom plans designed to achieve those objectives; adjusting course as needed in response to changing conditions
• Partner with sales reps to understand ideal customer profiles, top target accounts, and implement ABM strategy to engage and advance those target opportunities, holding sales partners accountable as it pertains to campaigns and pipeline build success
• Help measure ongoing sequences to ensure optimization of outreach efforts and at the appropriate stage of the buying cycle
• Closely monitors the ABM dashboard for any new insights/trends to help improve our overall ABM approach
• Work closely with members of the marketing team (product marketing, creative services, digital marketing) as well as others in sales, product, operations and technology teams.
• Keep the marketing team updated on progress with sales reps to ensure the team is adjusting approach based on feedback from sales
• Attend customer and prospect meetings to stay informed on market conditions and buyer personas

Skills

ABM strategy

Multi-channel marketing

Content marketing

Education

Bachelor's degree

Tools

Marketing automation

Marketo

Salesforce

Job description

Bandwidth in Raleigh, NC is seeking an experienced marketer to serve as the dedicated ABM marketer for a sales team, creating and implementing account-based strategies and campaigns designed to build pipeline and engage top targets throughout the buying journey.

You will own a strategic plan, coordinate multi-channel tactics, partner with sales leadership to align targets, monitor performance in ABM dashboards, and help optimize outreach to accelerate revenue growth.